While publishers are striving to keep the more loyal, older audience segments happy, a lot of those in the newspaper industry are vying for younger audiences. That’s in part due to the fact that it’s harder to reach them, making them something of an untapped resource, and also because by definition of being younger they will therefore be the future consumers of media. With that in mind, we decided to look at some of the demographic data from UK national newspapers, to see which generations they're attracting, and in what numbers.
The fear of being replaced in it by a machine has existed since even before Fritz Lang made it a central component of Metropolis back in 1927.
Yesterday INMA published an article entitled 'Instead of courting Millennials, should news media skip this generation?', to which the answer, categorically, is no.
These results show DMGT faltering in areas that should have been easy wins.
So as we start preparing to grapple with the implications of those changes in the run-up to Digital Media Strategies USA, we've put together a quick US media trends list that we'll be keeping our eyes on.
Instead of saving papers like the ones I used to manage, the chains’ strategies are creating dis-economies of scale that threaten to wipe out small community newspapers.
In this week's episode of TheMediaBriefing, The New European's editor Matt Kelly discusses the respective strengths of right- and left-wing rhetoric, the ephemeral nature of pop-up publishing, and what it means for the paper to have been rewarded with four prizes at the British Media Awards last week.
If the news industry is likely to have taken anything away from the NYT's results it's that business models will pivot - but the mission will remain.
"The future of journalism will increasingly depend on consumers paying for the news directly, as content distributors like Facebook and Google take up the lion’s share of digital advertising dollars."
To say that people living around the UK think there is something of a London-centric bias in the British media would be an understatement.