How old are you again? UK newspaper age demographics in 4 charts

While publishers are striving to keep the more loyal, older audience segments happy, a lot of those in the newspaper industry are vying for younger audiences. That’s in part due to the fact that it’s harder to reach them, making them something of an untapped resource, and also because by definition of being younger they will therefore be the future consumers of media. With that in mind, we decided to look at some of the demographic data from UK national newspapers, to see which generations they're attracting, and in what numbers.

By |2017-06-16T00:01:00+00:00June 16th, 2017|Analysis|Comments Off on How old are you again? UK newspaper age demographics in 4 charts

No, news publishers shouldn’t be considering skipping the Millennial generation

Yesterday INMA published an article entitled 'Instead of courting Millennials, should news media skip this generation?', to which the answer, categorically, is no.

By |2017-06-01T00:01:00+00:00June 1st, 2017|Analysis|Comments Off on No, news publishers shouldn’t be considering skipping the Millennial generation

TheMediaBriefing podcast: The New European’s editor Matt Kelly on bravery and business models

In this week's episode of TheMediaBriefing, The New European's editor Matt Kelly discusses the respective strengths of right- and left-wing rhetoric, the ephemeral nature of pop-up publishing, and what it means for the paper to have been rewarded with four prizes at the British Media Awards last week.

By |2017-05-10T00:01:00+00:00May 10th, 2017|Analysis|Comments Off on TheMediaBriefing podcast: The New European’s editor Matt Kelly on bravery and business models

How media companies can pivot without losing their reason to exist

If the news industry is likely to have taken anything away from the NYT's results it's that business models will pivot - but the mission will remain.

By |2017-05-08T00:01:00+00:00May 8th, 2017|Analysis|Comments Off on How media companies can pivot without losing their reason to exist

Six key takeaways from the Media Insight Project’s ‘Paying for News’ report

"The future of journalism will increasingly depend on consumers paying for the news directly, as content distributors like Facebook and Google take up the lion’s share of digital advertising dollars."

By |2017-05-03T00:01:00+00:00May 3rd, 2017|Analysis|Comments Off on Six key takeaways from the Media Insight Project’s ‘Paying for News’ report

A more radical Channel 4 move really could break up Britain’s London-centric media

To say that people living around the UK think there is something of a London-centric bias in the British media would be an understatement.

By |2017-04-21T00:01:00+00:00April 21st, 2017|Analysis|Comments Off on A more radical Channel 4 move really could break up Britain’s London-centric media