How data analytics both big and small can help us clean up this digital mess

Another day, another bad news week for digital… well, from a reputational point of view that is.

By |2017-03-23T00:01:00+00:00March 23rd, 2017|Analysis|Comments Off on How data analytics both big and small can help us clean up this digital mess

Can service design become media’s secret weapon?

The risk of media brands losing relevance lies not in the ubiquity of digital platforms or the disruption of advertising–but in their own pace of innovation. Exploring the media industry from the perspective of the service designer could provide clues for sustainability.

By |2017-03-22T00:01:00+00:00March 22nd, 2017|Analysis|Comments Off on Can service design become media’s secret weapon?

TheMediaBriefing podcast: NewsThump’s Richard Smith on how satirical humour sites are being hit by ‘fake news’ filters

In this episode of TheMediaBriefing's podcast, NewsThump's founder Richard Smith explains how his site has been caught in the crossfire.

By |2017-03-21T00:01:00+00:00March 21st, 2017|Analysis|Comments Off on TheMediaBriefing podcast: NewsThump’s Richard Smith on how satirical humour sites are being hit by ‘fake news’ filters

TheMediaBriefing podcast: Media analyst Kevin Anderson on going beyond the article

In this episode of TheMediaBriefing's podcast we talk to Kevin Anderson, author of the Beyond the Article: Frontiers of Editorial and Commercial Innovation report for the Reuters Institute.

By |2017-03-14T00:01:00+00:00March 14th, 2017|Analysis|Comments Off on TheMediaBriefing podcast: Media analyst Kevin Anderson on going beyond the article

The Alphr Effect: How young brands should approach content partnerships

Alphr.com has been a headline-grabbing success story from publishers Dennis UK since their launch in 2015. Nearly two years later, how are their goals being met and how has their strategy evolved?

By |2017-03-01T00:01:00+00:00March 1st, 2017|Analysis|Comments Off on The Alphr Effect: How young brands should approach content partnerships