Another day, another bad news week for digital… well, from a reputational point of view that is.
The risk of media brands losing relevance lies not in the ubiquity of digital platforms or the disruption of advertising–but in their own pace of innovation. Exploring the media industry from the perspective of the service designer could provide clues for sustainability.
TheMediaBriefing podcast: NewsThump’s Richard Smith on how satirical humour sites are being hit by ‘fake news’ filters
In this episode of TheMediaBriefing's podcast, NewsThump's founder Richard Smith explains how his site has been caught in the crossfire.
Tom Goodwin looks forward to some of the opportunities and challenges that will face media over the next couple of years at the Guardian Changing Media Summit
When we describe the digital ad ecosystem as being like the Wild West, we're actually underselling how fragmented, chaotic and lawless digital ad selling is.
In this episode of TheMediaBriefing's podcast we talk to Kevin Anderson, author of the Beyond the Article: Frontiers of Editorial and Commercial Innovation report for the Reuters Institute.
Demand still far outstrips supply when it comes to premium digital video. That’s a challenge for advertisers – but it’s a hell of an opportunity for publishers.
When all you have is a hammer, everything looks like a nail.
The digital tsunami that has engulfed publishing could be deemed a threat – a threat to print, quality and consumer trust – but, with the right approach, there are very real opportunities for evolution and reinvention.
Alphr.com has been a headline-grabbing success story from publishers Dennis UK since their launch in 2015. Nearly two years later, how are their goals being met and how has their strategy evolved?