Six key takeaways from the Media Insight Project’s ‘Paying for News’ report

"The future of journalism will increasingly depend on consumers paying for the news directly, as content distributors like Facebook and Google take up the lion’s share of digital advertising dollars."

By |2017-05-03T00:01:00+00:00May 3rd, 2017|Analysis|Comments Off on Six key takeaways from the Media Insight Project’s ‘Paying for News’ report

Five lessons for publishers from the Reuters Institute’s VR for News report

While widespread adoption of VR is potentially a while off to the degree than most publishers would consider that they absolutety have to be creating VR content, there are a number of things publishers looking to dip their toes early should consider the following.

By |2017-04-27T00:01:00+00:00April 27th, 2017|Analysis|Comments Off on Five lessons for publishers from the Reuters Institute’s VR for News report

TheMediaBriefing podcast: Virtual Umbrella’s Samantha Kingston on the opportunities of VR marketing

In this episode of TheMediaBriefing's podcast, Virtual Umbrella co-founder Samantha Kingston explains the business case for VR marketing

By |2017-04-25T00:01:00+00:00April 25th, 2017|Analysis|Comments Off on TheMediaBriefing podcast: Virtual Umbrella’s Samantha Kingston on the opportunities of VR marketing

Study: Why publishers need to approach native advertising with caution

Nearly three out of four online publishers in the United States now offer native advertising opportunities.

By |2017-04-24T00:01:00+00:00April 24th, 2017|Analysis|Comments Off on Study: Why publishers need to approach native advertising with caution

Why The Economist’s strategy rests on being “an antidote to Kardashian coverage”

While the majority of the world is panicking about the destabilising effects of Brexit, a Trump presidency and other potentially catastrophic developments, some publications are rejoicing.

By |2017-04-20T00:01:00+00:00April 20th, 2017|Analysis|Comments Off on Why The Economist’s strategy rests on being “an antidote to Kardashian coverage”

Five insights from the new look Vox and Mic

Two of the highest profile millennial news sites in the US have launched updates. Vox refreshed their homepage, while Mic executed a full relaunch, with a raft of new verticals and a $21m series C round of funding.

By |2017-04-19T00:01:00+00:00April 19th, 2017|Analysis|Comments Off on Five insights from the new look Vox and Mic

Can constructive journalism cure media’s crisis of trust?

The Constructive Institute aims to provide audiences with a fair, accurate and contextualised picture of the world without over emphasising the negative and what is going wrong

By |2017-04-11T00:01:00+00:00April 11th, 2017|Analysis|Comments Off on Can constructive journalism cure media’s crisis of trust?

Six strategic lessons for publishers moving “beyond the article”

Anderson’s report features smaller digital-born start-ups like 140journos in Turkey, alongside global giants such as the New York Times and the Guardian, highlighting how “limited resource is no hindrance to innovation.”

By |2017-04-03T00:01:00+00:00April 3rd, 2017|Analysis|Comments Off on Six strategic lessons for publishers moving “beyond the article”