"The future of journalism will increasingly depend on consumers paying for the news directly, as content distributors like Facebook and Google take up the lion’s share of digital advertising dollars."
If the goal of Lens is to improve the overall user experience online, how does that benefit Bloomberg?
While widespread adoption of VR is potentially a while off to the degree than most publishers would consider that they absolutety have to be creating VR content, there are a number of things publishers looking to dip their toes early should consider the following.
In this episode of TheMediaBriefing's podcast, Virtual Umbrella co-founder Samantha Kingston explains the business case for VR marketing
Nearly three out of four online publishers in the United States now offer native advertising opportunities.
While the majority of the world is panicking about the destabilising effects of Brexit, a Trump presidency and other potentially catastrophic developments, some publications are rejoicing.
Two of the highest profile millennial news sites in the US have launched updates. Vox refreshed their homepage, while Mic executed a full relaunch, with a raft of new verticals and a $21m series C round of funding.
The Constructive Institute aims to provide audiences with a fair, accurate and contextualised picture of the world without over emphasising the negative and what is going wrong
Big publishers are having an issue with YouTube. No, not that issue. No, not that issue either.
Anderson’s report features smaller digital-born start-ups like 140journos in Turkey, alongside global giants such as the New York Times and the Guardian, highlighting how “limited resource is no hindrance to innovation.”