In this week's episode of TheMediaBriefing, we talk to Owain Rich, co-creator of the Trafficked VR experience, about the opportunities and challenges that come with making a VR film.
"I think marketers and publishers would be stupid not to embrace instant articles and apps fully."
Growing ecommerce and affiliate revenue is a priority for the majority of publishers.
In this week's episode of TheMediaBriefing, we talk to author, blogger and podcaster polymath Emma Gannon about the death of 'the influencer', balancing authenticity and commercial concerns, and the relative value of corporate and personal brands.
A flurry of new studies from Deloitte and GlobalWebIndex offer us fresh insights into these audiences, in both the US and globally.
So as we start preparing to grapple with the implications of those changes in the run-up to Digital Media Strategies USA, we've put together a quick US media trends list that we'll be keeping our eyes on.
As The Atlantic prepares to launch its first overseas bureau in London, its president Bob Cohn acknowledges that it will need to build a reputation in Europe from scratch
Audio is audio. Text is text. Video is video.
Blockchain proponents envision a future in which entire companies and governments operate in a distributed and automated fashion.
The 2017 British Media Awards took place last night, with companies from across the media world honoured at a ceremony at the Hilton Park Lane.