TheMediaBriefing podcast: Owain Rich on the opportunities and challenges of VR storytelling

In this week's episode of TheMediaBriefing, we talk to Owain Rich, co-creator of the Trafficked VR experience, about the opportunities and challenges that come with making a VR film.

By |2017-05-30T00:01:00+00:00May 30th, 2017|Analysis|Comments Off on TheMediaBriefing podcast: Owain Rich on the opportunities and challenges of VR storytelling

Social media’s deciding role: A look into the industry’s future with social expert Jan Řežáb

"I think marketers and publishers would be stupid not to embrace instant articles and apps fully."

By |2017-05-25T00:01:00+00:00May 25th, 2017|Analysis|Comments Off on Social media’s deciding role: A look into the industry’s future with social expert Jan Řežáb

TheMediaBriefing podcast: Author and podcaster Emma Gannon on authenticity and ‘the influencer’

In this week's episode of TheMediaBriefing, we talk to author, blogger and podcaster polymath Emma Gannon about the death of 'the influencer', balancing authenticity and commercial concerns, and the relative value of corporate and personal brands.

By |2017-05-23T00:01:00+00:00May 23rd, 2017|Analysis|Comments Off on TheMediaBriefing podcast: Author and podcaster Emma Gannon on authenticity and ‘the influencer’

How Generation Z, Millennials (and the rest of us) consume media: 7 key trends

A flurry of new studies from Deloitte and GlobalWebIndex offer us fresh insights into these audiences, in both the US and globally.

By |2017-05-22T00:01:00+00:00May 22nd, 2017|Analysis|Comments Off on How Generation Z, Millennials (and the rest of us) consume media: 7 key trends

Inside The Atlantic’s plans to build its European readership

As The Atlantic prepares to launch its first overseas bureau in London, its president Bob Cohn acknowledges that it will need to build a reputation in Europe from scratch

By |2017-05-12T00:01:00+00:00May 12th, 2017|Analysis|Comments Off on Inside The Atlantic’s plans to build its European readership