Demand still far outstrips supply when it comes to premium digital video. That’s a challenge for advertisers – but it’s a hell of an opportunity for publishers.
When all you have is a hammer, everything looks like a nail.
The best case scenario for newsroom innovation is when you consider the respective strengths of machines and trained journalists and marry them together.
The Guardian however claimed it as an “exclusive” and used an incendiary headline that had real world consequences
Is this just the hype machine buzzing again, or is there something that publishers can learn as voice starts making more noise?
In this edition of TheMediaBriefing's podcast, Mashable's UK editor Anne-Marie Tomchak tells us about how the digital brand is using social to reach an ever-more vital and relevant audience.
In the first podcast of 2017 Chris and Esther take a whistlestop tour through all the media news of the past week, we speak to podcasting guru Vanessa Quirk to find out what it'll take for the medium to become (more) mainstream, and we get a special guest appearance from Alexa herself.
That Snapchat has been one of the big successes in social media in recent years is no secret
The inaugural TMB podcast is now live!
AdBlock's self-insertion into the relationship between publisher and audience is simply a symptom of an underlying issue which - in TheMediaBriefing's opinion - is an order of magnitude more worrying.