How can publishers capitalise on the video ad boom?
Demand still far outstrips supply when it comes to premium digital video. That’s a challenge for advertisers – but it’s a hell of an opportunity for publishers.
When will distributed content start paying for itself?
When all you have is a hammer, everything looks like a nail.
How newsroom automation can help your company’s bottom line
The best case scenario for newsroom innovation is when you consider the respective strengths of machines and trained journalists and marry them together.
Was the Guardian’s WhatsApp article irresponsible or “fake news”?
The Guardian however claimed it as an “exclusive” and used an incendiary headline that had real world consequences
Why publishers should start making noise about voice search
Is this just the hype machine buzzing again, or is there something that publishers can learn as voice starts making more noise?
TMB Podcast: Mashable’s Anne-Marie Tomchak on social video and building a digital brand
In this edition of TheMediaBriefing's podcast, Mashable's UK editor Anne-Marie Tomchak tells us about how the digital brand is using social to reach an ever-more vital and relevant audience.
TheMediaBriefing podcast: Metropolis Magazine’s Vanessa Quirk on the future of podcasting
In the first podcast of 2017 Chris and Esther take a whistlestop tour through all the media news of the past week, we speak to podcasting guru Vanessa Quirk to find out what it'll take for the medium to become (more) mainstream, and we get a special guest appearance from Alexa herself.
Snapchat Is Worth It
That Snapchat has been one of the big successes in social media in recent years is no secret
TMB Podcast: The Economist’s Denise Law on what makes a good social strategy
The inaugural TMB podcast is now live!
World War Media: Adblocking is a distraction
AdBlock's self-insertion into the relationship between publisher and audience is simply a symptom of an underlying issue which - in TheMediaBriefing's opinion - is an order of magnitude more worrying.