Will gender-focused media ever be obsolete?

Notions that men and women are two discrete sections of society are still readily apparent in how magazines genres are segmented and how audiences are bought and sold in advertising. But how likely is that to change, and will media that focuses on one gender ever become obsolete?

By |2017-06-15T00:01:00+00:00June 15th, 2017|Analysis|Comments Off on Will gender-focused media ever be obsolete?

Six editorial beats you need to cover (and one you don’t)

Last week an idea making the rounds was that news publishers should have someone on staff dedicated to covering 4chan, since much of what we now call 'fake news' originates from the imageboard.

By |2017-05-31T00:01:00+00:00May 31st, 2017|Analysis|Comments Off on Six editorial beats you need to cover (and one you don’t)

TheMediaBriefing podcast: Author and podcaster Emma Gannon on authenticity and ‘the influencer’

In this week's episode of TheMediaBriefing, we talk to author, blogger and podcaster polymath Emma Gannon about the death of 'the influencer', balancing authenticity and commercial concerns, and the relative value of corporate and personal brands.

By |2017-05-23T00:01:00+00:00May 23rd, 2017|Analysis|Comments Off on TheMediaBriefing podcast: Author and podcaster Emma Gannon on authenticity and ‘the influencer’

Bad Romance: Why Airbnb and Hearst’s new magazine has issues

Airbnbmag needs a more long-term outlook, and will take longer to establish itself, particularly with such an infrequent publishing schedule.

By |2017-05-17T00:01:00+00:00May 17th, 2017|Analysis|Comments Off on Bad Romance: Why Airbnb and Hearst’s new magazine has issues

TheMediaBriefing podcast: Cosmopolitan UK’s Farrah Storr on Snapchat and representation

In this week's edition of TheMediaBriefing, Esther talks to Cosmopolitan UK's editor-in-chief Farrah Storr about the brand's Snapchat success, whether women's magazines have a duty to be representative of an entire gender, and what the magazine might look like in the future.

By |2017-05-16T00:01:00+00:00May 16th, 2017|Analysis|Comments Off on TheMediaBriefing podcast: Cosmopolitan UK’s Farrah Storr on Snapchat and representation