Brimming with rich data and case studies from around the world, this year’s iteration clocks in at a whopping 355 pages; making it an exhaustive – and exhausting – read.
Audio is audio. Text is text. Video is video.
While widespread adoption of VR is potentially a while off to the degree than most publishers would consider that they absolutety have to be creating VR content, there are a number of things publishers looking to dip their toes early should consider the following.
Podcasts are becoming big business again, thanks to an increasingly tech-literate audience and variety of distribution platforms. But for many users finding podcasts is still difficult, so how do you actually get your podcast out to the widest possible audience?
In this (festive) episode of TheMediaBriefing, the TMB editorial trio discuss whether apps are the future of magazines, the long-term viability of the "Trump bump" and hear from The Memo's founder and editor-in-chief Alex Wood ahead of the tech site's push into the U.S
The television industry has, in a lot of ways, been relatively inured from the ravages of digital disruption
Twitch is just a part of the overall strategy for Waypoint rather than a sole distribution method
Faith in video as a lifeline for struggling revenues is badly misplaced, and risks falling into old traps
Despite the challenges, having an audience invested in a live event is hugely valuable to a brand associated with it.
Although they face competition from an unprecedented range of entertainment sources, PSB viewing as a share of total TV viewing is no longer haemorging audiences.