How The Lawyer implemented a high-value subscriptions strategy from scratch

The Lawyer is one of Centaur’s specialist titles, and over the past few years, has undergone a significant transformation from a free site and circulation magazine into a paid-for subscriptions product

By |2017-05-15T00:01:00+00:00May 15th, 2017|Analysis|Comments Off on How The Lawyer implemented a high-value subscriptions strategy from scratch

Incisive Media’s “guerrilla warfare” approach to experimentation

Like all of the nominees for our Media Company of the Year award, Incisive Media hasn't had a free ride over the past few years.

By |2017-04-26T00:01:00+00:00April 26th, 2017|Analysis|Comments Off on Incisive Media’s “guerrilla warfare” approach to experimentation

The Alphr Effect: How young brands should approach content partnerships

Alphr.com has been a headline-grabbing success story from publishers Dennis UK since their launch in 2015. Nearly two years later, how are their goals being met and how has their strategy evolved?

By |2017-03-01T00:01:00+00:00March 1st, 2017|Analysis|Comments Off on The Alphr Effect: How young brands should approach content partnerships

TMB Podcast: The Drum’s Diane Young on when a magazine company is no longer a magazine company

In this episode of TheMediaBriefing podcast, we chat to The Drum's Diane Young to ask when a magazine company is no longer a magazine company.

By |2016-11-29T00:01:00+00:00November 29th, 2016|Analysis|Comments Off on TMB Podcast: The Drum’s Diane Young on when a magazine company is no longer a magazine company

Which media companies are best equipped to deal with Brexit-type shocks?

Uncertainty is the word of the day, with contradictory reports about the likelihood of Britain's economy reentering recession, and which sectors are likely to be hardest hit as a result of the decision.

By |2016-08-02T00:00:00+00:00August 2nd, 2016|Analysis|Comments Off on Which media companies are best equipped to deal with Brexit-type shocks?

Abba Newbery: Harnessing innovation in a changing industry

Publishing is built on innovation. For hundreds of years newspapers and publishers been starting every day with a blank sheet of paper (or a blank screen) and creating a new product ready for the next morning – what other market does that?

By |2016-07-20T00:01:00+00:00July 20th, 2016|Analysis|Comments Off on Abba Newbery: Harnessing innovation in a changing industry