Hearst UK’s CRO Duncan Chater on how revenue diversification is built around editorial expertise

Ultimately, with forecasts that ad spend even on premium print products is set to decrease, and that growth in digital audiences will not necessarily translate to digital revenue, media companies need to double down on any new endeavour that will benefit them.

By |2017-02-02T00:01:00+00:00February 2nd, 2017|Analysis|Comments Off on Hearst UK’s CRO Duncan Chater on how revenue diversification is built around editorial expertise

IPA Bellwether: Revised marketing budgets throw a lifeline to publishers

Some unambiguously good news for publishers who are diversifying and trading off their reputation through live events

By |2017-01-19T00:01:00+00:00January 19th, 2017|Analysis|Comments Off on IPA Bellwether: Revised marketing budgets throw a lifeline to publishers

TheMediaBriefing podcast: The Times’ Joseph Stashko on building a great newsletter strategy

In this second edition of TheMediaBriefing's 2017 podcast series, we hear from The Times' and Sunday Times' digital news development editor Joseph Stashko about the past, present and future of publishers' newsletter strategies

By |2017-01-17T00:01:00+00:00January 17th, 2017|Analysis|Comments Off on TheMediaBriefing podcast: The Times’ Joseph Stashko on building a great newsletter strategy

Dennis Publishing’s CTO Paul Lomax on AMP and fixing digital advertising

That's an encouraging call-to-arms, particularly in a time when publishers aren't just questioning their primary means of monetisation but also their place within the ecosystem.

By |2017-01-16T00:01:00+00:00January 16th, 2017|Analysis|Comments Off on Dennis Publishing’s CTO Paul Lomax on AMP and fixing digital advertising