Ultimately, with forecasts that ad spend even on premium print products is set to decrease, and that growth in digital audiences will not necessarily translate to digital revenue, media companies need to double down on any new endeavour that will benefit them.
"We devote a large amount of resources to stories that relatively few people read"
Some unambiguously good news for publishers who are diversifying and trading off their reputation through live events
In this second edition of TheMediaBriefing's 2017 podcast series, we hear from The Times' and Sunday Times' digital news development editor Joseph Stashko about the past, present and future of publishers' newsletter strategies
That's an encouraging call-to-arms, particularly in a time when publishers aren't just questioning their primary means of monetisation but also their place within the ecosystem.
The implication is that advertising, so long the means by which many publishers funded their operations, cannot sustain them now.
This time last year we published an article titled 'Running [...]
TheMediaBriefing's predictions for 2017
For Western markets, mobile ad-blocking may be out-of-sight but it should no means be out-of-mind.