Inside ads: Is anybody actually watching?

The alluring promise of digital was always data-led. Imagine a world where we have visibility over the entire customer journey, on an individual level, where we can match a single advertising exposure to purchase behaviour and brand attitude.

By |2017-03-09T00:01:00+00:00March 9th, 2017|Analysis|Comments Off on Inside ads: Is anybody actually watching?

Not all that glitters is gold: Are marketers too distracted by shiny new things?

Our digital advertising isn't working. There's no media transparency, unreliable measurement, no common standards, too much fraud. And we're obsessed with shiny things

By |2017-03-03T00:01:00+00:00March 3rd, 2017|Analysis|Comments Off on Not all that glitters is gold: Are marketers too distracted by shiny new things?

TheMediaBriefing podcast: Editorial cartoonist Andy Davey on why publishers should readjust their priorities

In this episode of TheMediaBriefing podcast, we speak to editorial cartoonist Andy Davey to discuss his work for the Guardian; The Sun; Private Eye; Punch and more, and discuss how the homogenisation of digital news brands can be stopped.

By |2017-02-28T00:01:00+00:00February 28th, 2017|Analysis|Comments Off on TheMediaBriefing podcast: Editorial cartoonist Andy Davey on why publishers should readjust their priorities

DMS 17: How Dennis, Hearst and Future Plc are building new products around editorial expertise

Launching new ecommerce products using the expertise of different brands is an increasing focus of many publishers.

By |2017-02-21T10:30:00+00:00February 21st, 2017|Analysis|Comments Off on DMS 17: How Dennis, Hearst and Future Plc are building new products around editorial expertise