The alluring promise of digital was always data-led. Imagine a world where we have visibility over the entire customer journey, on an individual level, where we can match a single advertising exposure to purchase behaviour and brand attitude.
Our digital advertising isn't working. There's no media transparency, unreliable measurement, no common standards, too much fraud. And we're obsessed with shiny things
The digital tsunami that has engulfed publishing could be deemed a threat – a threat to print, quality and consumer trust – but, with the right approach, there are very real opportunities for evolution and reinvention.
TheMediaBriefing podcast: Editorial cartoonist Andy Davey on why publishers should readjust their priorities
In this episode of TheMediaBriefing podcast, we speak to editorial cartoonist Andy Davey to discuss his work for the Guardian; The Sun; Private Eye; Punch and more, and discuss how the homogenisation of digital news brands can be stopped.
Day three of Europe's premier media conference is underway in London. Stay tuned to this liveblog for all the insight and expertise from our speakers and panellists.
Launching new ecommerce products using the expertise of different brands is an increasing focus of many publishers.
Programmatic trading has grown to dominate digital display advertising. Accounting [...]
The most recent study – published without much aplomb at the end of last year - covered 18 different countries, exploring the take-up, usage and motivation behind different communication technologies.
Imagine, if you would, that you work for a company that sells bananas.
Fiare are a main sponsor of the upcoming Digital Media [...]