How old are you again? UK newspaper age demographics in 4 charts

While publishers are striving to keep the more loyal, older audience segments happy, a lot of those in the newspaper industry are vying for younger audiences. That’s in part due to the fact that it’s harder to reach them, making them something of an untapped resource, and also because by definition of being younger they will therefore be the future consumers of media. With that in mind, we decided to look at some of the demographic data from UK national newspapers, to see which generations they're attracting, and in what numbers.

By |2017-06-16T00:01:00+00:00June 16th, 2017|Analysis|Comments Off on How old are you again? UK newspaper age demographics in 4 charts

Time for a ‘digital’ reality check on The New York Times and Fairfax

I think it’s time to take a reality check on the state of news publishers digital transformation

By |2017-06-08T00:01:00+00:00June 8th, 2017|Analysis|Comments Off on Time for a ‘digital’ reality check on The New York Times and Fairfax

Eight of the most surprising slides from Mary Meeker’s 2017 internet trends report

Brimming with rich data and case studies from around the world, this year’s iteration clocks in at a whopping 355 pages; making it an exhaustive – and exhausting – read.

By |2017-06-05T00:01:00+00:00June 5th, 2017|Analysis|Comments Off on Eight of the most surprising slides from Mary Meeker’s 2017 internet trends report

How media companies can pivot without losing their reason to exist

If the news industry is likely to have taken anything away from the NYT's results it's that business models will pivot - but the mission will remain.

By |2017-05-08T00:01:00+00:00May 8th, 2017|Analysis|Comments Off on How media companies can pivot without losing their reason to exist

TheMediaBriefing podcast: Virtual Umbrella’s Samantha Kingston on the opportunities of VR marketing

In this episode of TheMediaBriefing's podcast, Virtual Umbrella co-founder Samantha Kingston explains the business case for VR marketing

By |2017-04-25T00:01:00+00:00April 25th, 2017|Analysis|Comments Off on TheMediaBriefing podcast: Virtual Umbrella’s Samantha Kingston on the opportunities of VR marketing

Study: Why publishers need to approach native advertising with caution

Nearly three out of four online publishers in the United States now offer native advertising opportunities.

By |2017-04-24T00:01:00+00:00April 24th, 2017|Analysis|Comments Off on Study: Why publishers need to approach native advertising with caution

TheMediaBriefing podcast: Trinity Mirror’s digital innovation editor Alison Gow on the opportunities of Live

In the March 28th episode of TheMediaBriefing, we talk to Trinity Mirror's digital innovation editor Alison Gow on the opportunities afforded by live video for national and regional media, in addition to talking AR and best practice for engaging with communities on social platforms.

By |2017-03-28T00:01:00+00:00March 28th, 2017|Analysis|Comments Off on TheMediaBriefing podcast: Trinity Mirror’s digital innovation editor Alison Gow on the opportunities of Live