While publishers are striving to keep the more loyal, older audience segments happy, a lot of those in the newspaper industry are vying for younger audiences. That’s in part due to the fact that it’s harder to reach them, making them something of an untapped resource, and also because by definition of being younger they will therefore be the future consumers of media. With that in mind, we decided to look at some of the demographic data from UK national newspapers, to see which generations they're attracting, and in what numbers.
From an outsider's perspective, it looks as though the UK news media didn't have a problem with fake news until they lost their monopoly on it.
I think it’s time to take a reality check on the state of news publishers digital transformation
Brimming with rich data and case studies from around the world, this year’s iteration clocks in at a whopping 355 pages; making it an exhaustive – and exhausting – read.
Audio is audio. Text is text. Video is video.
If the news industry is likely to have taken anything away from the NYT's results it's that business models will pivot - but the mission will remain.
In this episode of TheMediaBriefing's podcast, Virtual Umbrella co-founder Samantha Kingston explains the business case for VR marketing
Nearly three out of four online publishers in the United States now offer native advertising opportunities.
TheMediaBriefing podcast: Trinity Mirror’s digital innovation editor Alison Gow on the opportunities of Live
In the March 28th episode of TheMediaBriefing, we talk to Trinity Mirror's digital innovation editor Alison Gow on the opportunities afforded by live video for national and regional media, in addition to talking AR and best practice for engaging with communities on social platforms.
When we describe the digital ad ecosystem as being like the Wild West, we're actually underselling how fragmented, chaotic and lawless digital ad selling is.