Fiare are a main sponsor of the upcoming Digital Media Strategies Europe 2017 event by The Media Briefing. The conference runs from February 20th-23rd at King’s Place,London. Digital [...]
Engagement is one of those words. Go to any media conference and someone will be speaking with unshakeable confidence about just how important it is in modern media.
We've all been using online job boards for years; they were one of the first really useful applications developed for the early web. And [...]
“Adding value is about more than making content look nice, or even searchable, it’s about the creation of tools that help the audience make their own connections”.
A lot has changed in the seven plus years since Taboola started suggesting ‘Content You May Like’, and CEO and founder Adam Singolda doesn’t [...]
If new tech and acronyms are close, ad-tech and acronyms are thick as thieves. It seems every new wrinkle on the scene has to have its own three-letter moniker: DSP, SSP, RTB… WTF?
You look like the back of a bus. In the new, fast moving world of mobile advertising, that unreconstructed 1970s style insult is actually [...]
The immutable rise of mobile content consumption has been the biggest media story of 2014, but advertising hasn't quite caught up. For mobile ad firm Widespace, closing that gap involves a lot more than just different sized banners.
Alongside the printed page, email marketing has been refusing to die for the longest time. Doom-laden tales of Twitter, Facebook and The-Next-Big-Social-Thing killing off the internet's first marketing megastar have been circulating for years. And yet, just like pesky print, email is far from dead. With commercial email volumes growing on increased ROI, the long-predicted demise of email marketing looks further away than ever. Marketers are using data to make better decisions, developing sophisticated relationships with their customers and leaving email’s spotty, spammy adolescence behind.
Our love affair with video on demand has seen online video advertising grow by 45 percent in the last year. But is the sell-side fully capitalising on the VOD opportunity? Many publishers are still grappling with the fundamental challenges of how to generate greater supply of premium-quality content, how to make that content available, and how to monetise it in the most effective way.
In the world of online video advertising, programmatic trading is a real catch. It’s one of the most hotly discussed means of media allocation and it’s driving real momentum. But attractive as it is, it’s inspiring mixed feelings across the media buying landscape. While automated buying is captivating the buy-side of the ecosystem, the sell-side is yet to be wooed.
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It’s not difficult to find a metaphor to describe the predicament of publishers searching for a sustainable digital revenue model.