Spotlights
Viewable Engaged Time: Putting a proper value on user engagement
Programmatic trading has grown to dominate digital display advertising. Accounting for just 13 percent of display adspend in 2012, the value of programmatic budgets grew from $5 billion [...]
LiveIntent UK expansion follows investment and partnership deals
LiveIntent describes itself as the go-to solution for brands and advertisers looking to market to people, not pixels. With about half of engagement taking place on mobile, its platform optimises for device, but also location, time and context.
Turning subscription data into profitable customer relationships
“Data is coming to be seen as an organisational asset to be used by the CRM team and the digital sales team.“
Making ad buying as easy as booking a flight
“That old adage - 50 percent of my advertising budget is wasted, I just don’t know which 50 percent - is changing because publishers can bring their own data into the mix.”
Unified customer view lets publishers learn what their readers care about
Customer identity management solutions allow publishers to centralise all identity data and deliver a single sign-on across properties and CMS platforms.
Alternative revenue streams flow from native advertising stack
That issue of scalability in native advertising is only going to get more and more important – the future of this alternative revenue stream in native programmatic where achieving scale is crucial.
Newcomer powers billions of content recommendations daily
Content recommendation is big business, but effective use of the technology behind it is paramount.
Identity management will be central to the Internet of Things
Here, in reverse order, are Gigya’s top ten predictions for online identity with additional context provided by the firm’s Chief Marketing Officer Dave Scott.
How Gizmodo and Lifehacker Japan cracked the code to targeted advertising
“Brands and technology companies have data, but not media. We as publishers are empowered to maximize revenues through big data; Audience data is where we change the game.”
Real-time matching: The newest value of first-party data to publishers and brands
“Brands don’t like guessing where to advertise,” says Dave Hendricks, channelling Lord Leverhulme or John Wannamaker or whoever it was that actually first complained [...]
Analytics platform supports company-wide collaboration and communication
Go to the home page of web analytics company Parse.ly and click on the first dropdown. The ‘Parse.ly Is For’ tab strongly suggests that [...]
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Spotlight
Publishers need to know ad blockers are blocking more than ads
Markus Karlsson, CEO and founder of business platform provider Affino, says the [...]