Spotlights2017-10-05T14:46:44+00:00

Spotlights

LiveIntent UK expansion follows investment and partnership deals

LiveIntent describes itself as the go-to solution for brands and advertisers looking to market to people, not pixels. With about half of engagement taking place on mobile, its platform optimises for device, but also location, time and context.

June 29th, 2015|Tags: , , |

Alternative revenue streams flow from native advertising stack

That issue of scalability in native advertising is only going to get more and more important – the future of this alternative revenue stream in native programmatic where achieving scale is crucial.

May 14th, 2015|Tags: , , |

How Gizmodo and Lifehacker Japan cracked the code to targeted advertising

“Brands and technology companies have data, but not media. We as publishers are empowered to maximize revenues through big data; Audience data is where we change the game.”

April 20th, 2015|Tags: , |

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