Programmatic trading has grown to dominate digital display advertising. Accounting for just 13 percent of display adspend in 2012, the value of programmatic budgets grew from $5 billion [...]
LiveIntent describes itself as the go-to solution for brands and advertisers looking to market to people, not pixels. With about half of engagement taking place on mobile, its platform optimises for device, but also location, time and context.
“Data is coming to be seen as an organisational asset to be used by the CRM team and the digital sales team.“
“That old adage - 50 percent of my advertising budget is wasted, I just don’t know which 50 percent - is changing because publishers can bring their own data into the mix.”
Customer identity management solutions allow publishers to centralise all identity data and deliver a single sign-on across properties and CMS platforms.
That issue of scalability in native advertising is only going to get more and more important – the future of this alternative revenue stream in native programmatic where achieving scale is crucial.
Content recommendation is big business, but effective use of the technology behind it is paramount.
Here, in reverse order, are Gigya’s top ten predictions for online identity with additional context provided by the firm’s Chief Marketing Officer Dave Scott.
“Brands and technology companies have data, but not media. We as publishers are empowered to maximize revenues through big data; Audience data is where we change the game.”
“Brands don’t like guessing where to advertise,” says Dave Hendricks, channelling Lord Leverhulme or John Wannamaker or whoever it was that actually first complained [...]
Go to the home page of web analytics company Parse.ly and click on the first dropdown. The ‘Parse.ly Is For’ tab strongly suggests that [...]
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Markus Karlsson, CEO and founder of business platform provider Affino, says the [...]