Spotlights 2017-10-05T14:46:44+00:00

Spotlights

How to bring user engagement back to publishers’ platforms

Vuukle's Ravi Mittal believes the single most important metric is time spent on the page, explaining that the more time a user spends on a page, the more likely they are to buy something, subscribe to something, or to click on another article.

May 15th, 2017|

Don’t miss TMB Smackdown: Should publishers completely ban ad-blockers from their sites?

In this edition of TMB Smackdown, City A.M.'s digital editor Emma Haslett and AdBlock Plus' Ben Williams put forward their own arguments around adblocking.

June 1st, 2016|

Spotlight

Verifiable human ID is the way to fix blocking and bots

Digital display advertising is in a pretty sorry state. Between the twin evils of Ad-Blocking and Fraudulent Robots it can sometimes feel a little like the End Times for ad-supported publishing.