Companies have come a long way from the first round of mobile content app development, where organisations spent billions in mobile apps in 2012 alone. More than 70 percent of those poor apps didn’t even last a year. The balance between consumer desires for great app experiences and the C-suite’s needs for bottom line ROI can leave the corporate marketer in the stressful situation of figuring out how to please both masters.

In this whitepaper, Mag+ director of marketing Paige Lester highlights four key internal and external uses for apps and details four ways to make sure the app you build is works for you and your users.

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