The “perfect storm” of the rising use of ad blockers combined with the technical challenges associated with delivering high-quality, ad-supported video across a multitude of devices presents a significant challenge to publishers’ ability to drive revenue growth.
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The latest industry data on the impact of ad blockers
- How server-side ad insertion (SSAI) renders ad blockers useless and delivers a TV-like viewing experience across multiple platforms
- Real-world examples from media companies that have successfully used SSAI
- How Brightcove Lift, a next generation optimization solution, is helping publishers dramatically increase ad deliverability and revenue