Playful media and premium positioning will close the ad spend gap for mobile

The immutable rise of mobile content consumption has been the biggest media story of 2014, but advertising hasn't quite caught up. For mobile ad firm Widespace, closing that gap involves a lot more than just different sized banners.

By |2014-11-10T11:30:00+00:00November 10th, 2014|Spotlight|Comments Off on Playful media and premium positioning will close the ad spend gap for mobile

Targeted, behavioural and enduring: Email marketing grows up

Alongside the printed page, email marketing has been refusing to die for the longest time. Doom-laden tales of Twitter, Facebook and The-Next-Big-Social-Thing killing off the internet's first marketing megastar have been circulating for years. And yet, just like pesky print, email is far from dead. With commercial email volumes growing on increased ROI, the long-predicted demise of email marketing looks further away than ever. Marketers are using data to make better decisions, developing sophisticated relationships with their customers and leaving email’s spotty, spammy adolescence behind.

By |2017-11-24T10:53:24+00:00September 29th, 2014|Spotlight|Comments Off on Targeted, behavioural and enduring: Email marketing grows up

Capturing TV money: How the sell-side can advance video on demand monetisation

Our love affair with video on demand has seen online video advertising grow by 45 percent in the last year. But is the sell-side fully capitalising on the VOD opportunity? Many publishers are still grappling with the fundamental challenges of how to generate greater supply of premium-quality content, how to make that content available, and how to monetise it in the most effective way.

By |2014-07-29T10:30:00+00:00July 29th, 2014|Spotlight|Comments Off on Capturing TV money: How the sell-side can advance video on demand monetisation

Programmatic trading: the language of love for media buyers and sellers?

In the world of online video advertising, programmatic trading is a real catch. It’s one of the most hotly discussed means of media allocation and it’s driving real momentum. But attractive as it is, it’s inspiring mixed feelings across the media buying landscape. While automated buying is captivating the buy-side of the ecosystem, the sell-side is yet to be wooed.

By |2017-11-24T10:54:29+00:00June 5th, 2014|Spotlight|Comments Off on Programmatic trading: the language of love for media buyers and sellers?

How mentoring can help companies cope with the millennial challenge

the management of tomorrow are looking for different things from their careers than their predecessors. They have a voracious appetite for speedy career development and constant feedback - but just as importantly for them, they have a need to be engaged with the company for which they work. Here, Mentoring Digital Minds director Hannah Hilbery argues that mentoring can help businesses drive strong engagement not just with their customers, but with their employees as well.

By |2017-11-24T10:55:54+00:00April 30th, 2014|Spotlight|Comments Off on How mentoring can help companies cope with the millennial challenge

How can publishers use big data effectively?

The term 'big data' was something of a buzzword in 2013 and the concept continues to cause confusion among company executives. More people are consuming paid content but can publishers make the most of the huge amounts of subscription data this creates?

By |2017-11-24T10:56:31+00:00March 27th, 2014|Spotlight|Comments Off on How can publishers use big data effectively?

Two factors for digital success

Digital publishing is constantly expanding and evolving and publishers need to become more creative and competitive to keep up and reach larger audiences. Aquafadas believes there are two main factors that publishers should keep in mind to improve their chances of digital success.

By |2017-11-24T10:57:35+00:00March 21st, 2014|Spotlight|Comments Off on Two factors for digital success

How digital is changing the face of customer service

In today’s digital world customer expectations and the rules of customer engagement are changing rapidly. Being able to recognise these new dynamics is vital to acquiring and retaining customers in line with developing technology. The speed at which online and mobile content is being consumed calls for a change in the way customer services is currently delivered. Traditional models of service provision no longer cut the mustard.

By |2014-03-17T12:00:00+00:00March 17th, 2014|Spotlight|Comments Off on How digital is changing the face of customer service

How fashion, branding and commerce intersect on mobile

There truly is an app for everything, and the market is only getting bigger. For some, fashion apps may be the “it” accessory and might even be as important as the purse carrying their designer handset. It’s time to think of the app on the mobile device less as just another distribution channel for issues, and more as a content hub for building a relationship with your end user.

By |2017-11-24T11:01:22+00:00March 10th, 2014|Spotlight|Comments Off on How fashion, branding and commerce intersect on mobile

Content recommendations: ‘most relevant’ does not always mean ‘most interesting’

Content recommendations on most websites revolve around what you have just been reading, but more often than not you'd probably like to move on to another topic. Outbrain looked at their data to find whether audiences respond better to related or unrelated recommendations.

By |2017-11-24T11:01:46+00:00February 27th, 2014|Spotlight|Comments Off on Content recommendations: ‘most relevant’ does not always mean ‘most interesting’