Here, in reverse order, are Gigya’s top ten predictions for online identity with additional context provided by the firm’s Chief Marketing Officer Dave Scott.
“Brands and technology companies have data, but not media. We as publishers are empowered to maximize revenues through big data; Audience data is where we change the game.”
“Brands don’t like guessing where to advertise,” says Dave Hendricks, [...]
Go to the home page of web analytics company Parse.ly [...]
Engagement is one of those words. Go to any media conference and someone will be speaking with unshakeable confidence about just how important it is in modern media.
We've all been using online job boards for years; they [...]
“Adding value is about more than making content look nice, or even searchable, it’s about the creation of tools that help the audience make their own connections”.
A lot has changed in the seven plus years since [...]
If new tech and acronyms are close, ad-tech and acronyms are thick as thieves. It seems every new wrinkle on the scene has to have its own three-letter moniker: DSP, SSP, RTB… WTF?
You look like the back of a bus. In the [...]