Identity management will be central to the Internet of Things

Here, in reverse order, are Gigya’s top ten predictions for online identity with additional context provided by the firm’s Chief Marketing Officer Dave Scott.

By |2017-11-24T10:45:46+00:00April 27th, 2015|Spotlight|Comments Off on Identity management will be central to the Internet of Things

How Gizmodo and Lifehacker Japan cracked the code to targeted advertising

“Brands and technology companies have data, but not media. We as publishers are empowered to maximize revenues through big data; Audience data is where we change the game.”

By |2017-11-24T10:47:04+00:00April 20th, 2015|Spotlight|Comments Off on How Gizmodo and Lifehacker Japan cracked the code to targeted advertising

Real-time matching: The newest value of first-party data to publishers and brands

“Brands don’t like guessing where to advertise,” says Dave Hendricks, [...]

By |2017-11-24T10:48:58+00:00April 13th, 2015|Spotlight|Comments Off on Real-time matching: The newest value of first-party data to publishers and brands

Job board innovation: There’s more to online recruitment than searches and CVs

We've all been using online job boards for years; they [...]

By |2015-03-08T20:15:00+00:00March 8th, 2015|Spotlight|Comments Off on Job board innovation: There’s more to online recruitment than searches and CVs

The combination of content types adds real value to digital assets

“Adding value is about more than making content look nice, or even searchable, it’s about the creation of tools that help the audience make their own connections”.

By |2017-11-24T10:50:33+00:00March 2nd, 2015|Spotlight|Comments Off on The combination of content types adds real value to digital assets

Cutting through ad-tech’s acronym soup when you’re looking for a DMP

If new tech and acronyms are close, ad-tech and acronyms are thick as thieves. It seems every new wrinkle on the scene has to have its own three-letter moniker: DSP, SSP, RTB… WTF?

By |2017-11-24T10:52:13+00:00February 23rd, 2015|Spotlight|Comments Off on Cutting through ad-tech’s acronym soup when you’re looking for a DMP