"This is a win-win situation for all parties involved - advertisers, publishers and users. That will kill ad blocking once and for all."
The logic is that brands will pay more to be seen by the right audience, an audience that is paying attention and engaging with high-quality content.
Technology innovation underpins Revcontent’s performance.
Do you remember when you got your first Dropbox email telling you there was a really big file waiting?
LiveIntent describes itself as the go-to solution for brands and advertisers looking to market to people, not pixels. With about half of engagement taking place on mobile, its platform optimises for device, but also location, time and context.
“Data is coming to be seen as an organisational asset to be used by the CRM team and the digital sales team.“
“That old adage - 50 percent of my advertising budget is wasted, I just don’t know which 50 percent - is changing because publishers can bring their own data into the mix.”
Customer identity management solutions allow publishers to centralise all identity data and deliver a single sign-on across properties and CMS platforms.
That issue of scalability in native advertising is only going to get more and more important – the future of this alternative revenue stream in native programmatic where achieving scale is crucial.
Content recommendation is big business, but effective use of the technology behind it is paramount.