/Spotlight

Pay attention… metrics are moving on from clicks and page views

The logic is that brands will pay more to be seen by the right audience, an audience that is paying attention and engaging with high-quality content.

By |2015-08-18T00:00:00+00:00August 18th, 2015|Spotlight|Comments Off on Pay attention… metrics are moving on from clicks and page views

LiveIntent UK expansion follows investment and partnership deals

LiveIntent describes itself as the go-to solution for brands and advertisers looking to market to people, not pixels. With about half of engagement taking place on mobile, its platform optimises for device, but also location, time and context.

By |2017-11-24T10:43:13+00:00June 29th, 2015|Spotlight|Comments Off on LiveIntent UK expansion follows investment and partnership deals

Unified customer view lets publishers learn what their readers care about

Customer identity management solutions allow publishers to centralise all identity data and deliver a single sign-on across properties and CMS platforms.

By |2015-05-26T07:00:00+00:00May 26th, 2015|Spotlight|Comments Off on Unified customer view lets publishers learn what their readers care about

Alternative revenue streams flow from native advertising stack

That issue of scalability in native advertising is only going to get more and more important – the future of this alternative revenue stream in native programmatic where achieving scale is crucial.

By |2015-05-14T07:00:00+00:00May 14th, 2015|Spotlight|Comments Off on Alternative revenue streams flow from native advertising stack