Vuukle's Ravi Mittal believes the single most important metric is time spent on the page, explaining that the more time a user spends on a page, the more likely they are to buy something, subscribe to something, or to click on another article.
Programmatic trading has grown to dominate digital display advertising. Accounting [...]
Fiare are a main sponsor of the upcoming Digital Media [...]
TheMediaBriefing announces final list of speakers and sessions for Digital Media Strategies USA
In this edition of TMB Smackdown, City A.M.'s digital editor Emma Haslett and AdBlock Plus' Ben Williams put forward their own arguments around adblocking.
“The biggest predictor of your future purchases is your past purchases. Understanding when that occurs is super important.”
Digital display advertising is in a pretty sorry state. Between the twin evils of Ad-Blocking and Fraudulent Robots it can sometimes feel a little like the End Times for ad-supported publishing.
Markus Karlsson, CEO and founder of business platform provider Affino, [...]
It’s not difficult to find a metaphor to describe the predicament of publishers searching for a sustainable digital revenue model.
The humble homepage was once the most important part of any web presence, but these days, the traffic that comes in sideways from Twitter and Facebook swamps most homepage metrics.