How to bring user engagement back to publishers’ platforms

Vuukle's Ravi Mittal believes the single most important metric is time spent on the page, explaining that the more time a user spends on a page, the more likely they are to buy something, subscribe to something, or to click on another article.

By |2017-11-24T10:33:50+00:00May 15th, 2017|Spotlight|Comments Off on How to bring user engagement back to publishers’ platforms

TheMediaBriefing announces final list of speakers and sessions for Digital Media Strategies USA

TheMediaBriefing announces final list of speakers and sessions for Digital Media Strategies USA

By |2017-12-21T11:34:42+00:00August 26th, 2016|Spotlight|Comments Off on TheMediaBriefing announces final list of speakers and sessions for Digital Media Strategies USA

Don’t miss TMB Smackdown: Should publishers completely ban ad-blockers from their sites?

In this edition of TMB Smackdown, City A.M.'s digital editor Emma Haslett and AdBlock Plus' Ben Williams put forward their own arguments around adblocking.

By |2017-12-21T11:28:57+00:00June 1st, 2016|Spotlight|Comments Off on Don’t miss TMB Smackdown: Should publishers completely ban ad-blockers from their sites?

SOVRN CEO Walter Knapp on why publishers need to understand their audiences

“The biggest predictor of your future purchases is your past purchases. Understanding when that occurs is super important.”

By |2017-11-24T10:38:57+00:00May 10th, 2016|Spotlight|Comments Off on SOVRN CEO Walter Knapp on why publishers need to understand their audiences

Verifiable human ID is the way to fix blocking and bots

Digital display advertising is in a pretty sorry state. Between the twin evils of Ad-Blocking and Fraudulent Robots it can sometimes feel a little like the End Times for ad-supported publishing.

By |2016-05-03T00:01:00+00:00May 3rd, 2016|Spotlight|Comments Off on Verifiable human ID is the way to fix blocking and bots

What would publishers do if print revenues disappeared tomorrow?

It’s not difficult to find a metaphor to describe the predicament of publishers searching for a sustainable digital revenue model.

By |2015-10-12T11:00:00+00:00October 12th, 2015|Spotlight|Comments Off on What would publishers do if print revenues disappeared tomorrow?

Bringing social content into web pages boosts engagement and revenues

The humble homepage was once the most important part of any web presence, but these days, the traffic that comes in sideways from Twitter and Facebook swamps most homepage metrics.

By |2015-09-01T23:55:00+00:00September 1st, 2015|Spotlight|Comments Off on Bringing social content into web pages boosts engagement and revenues