In this episode of TheMediaBriefing's podcast, Virtual Umbrella co-founder Samantha Kingston explains the business case for VR marketing
Nearly three out of four online publishers in the United States now offer native advertising opportunities.
To say that people living around the UK think there is something of a London-centric bias in the British media would be an understatement.
While the majority of the world is panicking about the destabilising effects of Brexit, a Trump presidency and other potentially catastrophic developments, some publications are rejoicing.
Two of the highest profile millennial news sites in the US have launched updates. Vox refreshed their homepage, while Mic executed a full relaunch, with a raft of new verticals and a $21m series C round of funding.
With their substantial resources and vast expertise when it comes to content creation and monetisation, one would think that media companies would be ideally situated to successfully leverage new platforms. Yet often, the opposite proves true.
In this week's Sunday Brunch, we catch up with the fast-moving world of advertising and how publishers are navigating the minefield of digital ad delivery.
The FT’s rigid focus on quality over quantity and the respected relationship it enjoys with its readers which have enabled it to smash digital records this year
On Monday The Press Gazette launched its ‘Duopoly’ campaign to stop Google and Facebook ‘destroying journalism’. Peter Houston explains why he won't be signing the petition.
The Constructive Institute aims to provide audiences with a fair, accurate and contextualised picture of the world without over emphasising the negative and what is going wrong