TheMediaBriefing podcast: Virtual Umbrella’s Samantha Kingston on the opportunities of VR marketing

In this episode of TheMediaBriefing's podcast, Virtual Umbrella co-founder Samantha Kingston explains the business case for VR marketing

By |2017-04-25T00:01:00+00:00April 25th, 2017|Analysis|Comments Off on TheMediaBriefing podcast: Virtual Umbrella’s Samantha Kingston on the opportunities of VR marketing

Study: Why publishers need to approach native advertising with caution

Nearly three out of four online publishers in the United States now offer native advertising opportunities.

By |2017-04-24T00:01:00+00:00April 24th, 2017|Analysis|Comments Off on Study: Why publishers need to approach native advertising with caution

A more radical Channel 4 move really could break up Britain’s London-centric media

To say that people living around the UK think there is something of a London-centric bias in the British media would be an understatement.

By |2017-04-21T00:01:00+00:00April 21st, 2017|Analysis|Comments Off on A more radical Channel 4 move really could break up Britain’s London-centric media

Why The Economist’s strategy rests on being “an antidote to Kardashian coverage”

While the majority of the world is panicking about the destabilising effects of Brexit, a Trump presidency and other potentially catastrophic developments, some publications are rejoicing.

By |2017-04-20T00:01:00+00:00April 20th, 2017|Analysis|Comments Off on Why The Economist’s strategy rests on being “an antidote to Kardashian coverage”

Five insights from the new look Vox and Mic

Two of the highest profile millennial news sites in the US have launched updates. Vox refreshed their homepage, while Mic executed a full relaunch, with a raft of new verticals and a $21m series C round of funding.

By |2017-04-19T00:01:00+00:00April 19th, 2017|Analysis|Comments Off on Five insights from the new look Vox and Mic

Why do media companies often seem to fail at innovating on new digital platforms?

With their substantial resources and vast expertise when it comes to content creation and monetisation, one would think that media companies would be ideally situated to successfully leverage new platforms. Yet often, the opposite proves true.

By |2017-04-18T00:01:00+00:00April 18th, 2017|Analysis|Comments Off on Why do media companies often seem to fail at innovating on new digital platforms?

Truth, trust, transparency: the FT’s approach to a sustainable future

The FT’s rigid focus on quality over quantity and the respected relationship it enjoys with its readers which have enabled it to smash digital records this year

By |2017-04-13T00:01:00+00:00April 13th, 2017|Analysis|Comments Off on Truth, trust, transparency: the FT’s approach to a sustainable future

Can constructive journalism cure media’s crisis of trust?

The Constructive Institute aims to provide audiences with a fair, accurate and contextualised picture of the world without over emphasising the negative and what is going wrong

By |2017-04-11T00:01:00+00:00April 11th, 2017|Analysis|Comments Off on Can constructive journalism cure media’s crisis of trust?