How media companies can pivot without losing their reason to exist

If the news industry is likely to have taken anything away from the NYT's results it's that business models will pivot - but the mission will remain.

By |2017-05-08T00:01:00+00:00May 8th, 2017|Analysis|Comments Off on How media companies can pivot without losing their reason to exist

Six key takeaways from the Media Insight Project’s ‘Paying for News’ report

"The future of journalism will increasingly depend on consumers paying for the news directly, as content distributors like Facebook and Google take up the lion’s share of digital advertising dollars."

By |2017-05-03T00:01:00+00:00May 3rd, 2017|Analysis|Comments Off on Six key takeaways from the Media Insight Project’s ‘Paying for News’ report

Five lessons for publishers from the Reuters Institute’s VR for News report

While widespread adoption of VR is potentially a while off to the degree than most publishers would consider that they absolutety have to be creating VR content, there are a number of things publishers looking to dip their toes early should consider the following.

By |2017-04-27T00:01:00+00:00April 27th, 2017|Analysis|Comments Off on Five lessons for publishers from the Reuters Institute’s VR for News report

Incisive Media’s “guerrilla warfare” approach to experimentation

Like all of the nominees for our Media Company of the Year award, Incisive Media hasn't had a free ride over the past few years.

By |2017-04-26T00:01:00+00:00April 26th, 2017|Analysis|Comments Off on Incisive Media’s “guerrilla warfare” approach to experimentation