How Generation Z, Millennials (and the rest of us) consume media: 7 key trends

A flurry of new studies from Deloitte and GlobalWebIndex offer us fresh insights into these audiences, in both the US and globally.

By |2017-05-22T00:01:00+00:00May 22nd, 2017|Analysis|Comments Off on How Generation Z, Millennials (and the rest of us) consume media: 7 key trends

The dis-economies of scale for small town newspapers

Instead of saving papers like the ones I used to manage, the chains’ strategies are creating dis-economies of scale that threaten to wipe out small community newspapers.

By |2017-05-18T00:01:00+00:00May 18th, 2017|Analysis|Comments Off on The dis-economies of scale for small town newspapers

Bad Romance: Why Airbnb and Hearst’s new magazine has issues

Airbnbmag needs a more long-term outlook, and will take longer to establish itself, particularly with such an infrequent publishing schedule.

By |2017-05-17T00:01:00+00:00May 17th, 2017|Analysis|Comments Off on Bad Romance: Why Airbnb and Hearst’s new magazine has issues

TheMediaBriefing podcast: Cosmopolitan UK’s Farrah Storr on Snapchat and representation

In this week's edition of TheMediaBriefing, Esther talks to Cosmopolitan UK's editor-in-chief Farrah Storr about the brand's Snapchat success, whether women's magazines have a duty to be representative of an entire gender, and what the magazine might look like in the future.

By |2017-05-16T00:01:00+00:00May 16th, 2017|Analysis|Comments Off on TheMediaBriefing podcast: Cosmopolitan UK’s Farrah Storr on Snapchat and representation

How The Lawyer implemented a high-value subscriptions strategy from scratch

The Lawyer is one of Centaur’s specialist titles, and over the past few years, has undergone a significant transformation from a free site and circulation magazine into a paid-for subscriptions product

By |2017-05-15T00:01:00+00:00May 15th, 2017|Analysis|Comments Off on How The Lawyer implemented a high-value subscriptions strategy from scratch

Inside The Atlantic’s plans to build its European readership

As The Atlantic prepares to launch its first overseas bureau in London, its president Bob Cohn acknowledges that it will need to build a reputation in Europe from scratch

By |2017-05-12T00:01:00+00:00May 12th, 2017|Analysis|Comments Off on Inside The Atlantic’s plans to build its European readership

TheMediaBriefing podcast: The New European’s editor Matt Kelly on bravery and business models

In this week's episode of TheMediaBriefing, The New European's editor Matt Kelly discusses the respective strengths of right- and left-wing rhetoric, the ephemeral nature of pop-up publishing, and what it means for the paper to have been rewarded with four prizes at the British Media Awards last week.

By |2017-05-10T00:01:00+00:00May 10th, 2017|Analysis|Comments Off on TheMediaBriefing podcast: The New European’s editor Matt Kelly on bravery and business models