In this week's episode of TheMediaBriefing, we talk to The Tab's COO Charlie Gardiner-Hill about taking the student brand to the States, building other titles around a totem brand, killer clowns and drinking game rules.
Brimming with rich data and case studies from around the world, this year’s iteration clocks in at a whopping 355 pages; making it an exhaustive – and exhausting – read.
It’s better, isn’t it, when we are able to feel comfortable as we are, rather than trying to be something we’re not?
Yesterday INMA published an article entitled 'Instead of courting Millennials, should news media skip this generation?', to which the answer, categorically, is no.
Last week an idea making the rounds was that news publishers should have someone on staff dedicated to covering 4chan, since much of what we now call 'fake news' originates from the imageboard.
In this week's episode of TheMediaBriefing, we talk to Owain Rich, co-creator of the Trafficked VR experience, about the opportunities and challenges that come with making a VR film.
These results show DMGT faltering in areas that should have been easy wins.
"I think marketers and publishers would be stupid not to embrace instant articles and apps fully."
Growing ecommerce and affiliate revenue is a priority for the majority of publishers.
In this week's episode of TheMediaBriefing, we talk to author, blogger and podcaster polymath Emma Gannon about the death of 'the influencer', balancing authenticity and commercial concerns, and the relative value of corporate and personal brands.