TheMediaBriefing podcast: The Tab’s Charlie Gardiner-Hill on taking a student brand global

In this week's episode of TheMediaBriefing, we talk to The Tab's COO Charlie Gardiner-Hill about taking the student brand to the States, building other titles around a totem brand, killer clowns and drinking game rules.

By |2017-06-06T00:01:00+00:00June 6th, 2017|Analysis|Comments Off on TheMediaBriefing podcast: The Tab’s Charlie Gardiner-Hill on taking a student brand global

Eight of the most surprising slides from Mary Meeker’s 2017 internet trends report

Brimming with rich data and case studies from around the world, this year’s iteration clocks in at a whopping 355 pages; making it an exhaustive – and exhausting – read.

By |2017-06-05T00:01:00+00:00June 5th, 2017|Analysis|Comments Off on Eight of the most surprising slides from Mary Meeker’s 2017 internet trends report

No, news publishers shouldn’t be considering skipping the Millennial generation

Yesterday INMA published an article entitled 'Instead of courting Millennials, should news media skip this generation?', to which the answer, categorically, is no.

By |2017-06-01T00:01:00+00:00June 1st, 2017|Analysis|Comments Off on No, news publishers shouldn’t be considering skipping the Millennial generation

Six editorial beats you need to cover (and one you don’t)

Last week an idea making the rounds was that news publishers should have someone on staff dedicated to covering 4chan, since much of what we now call 'fake news' originates from the imageboard.

By |2017-05-31T00:01:00+00:00May 31st, 2017|Analysis|Comments Off on Six editorial beats you need to cover (and one you don’t)

TheMediaBriefing podcast: Owain Rich on the opportunities and challenges of VR storytelling

In this week's episode of TheMediaBriefing, we talk to Owain Rich, co-creator of the Trafficked VR experience, about the opportunities and challenges that come with making a VR film.

By |2017-05-30T00:01:00+00:00May 30th, 2017|Analysis|Comments Off on TheMediaBriefing podcast: Owain Rich on the opportunities and challenges of VR storytelling

Social media’s deciding role: A look into the industry’s future with social expert Jan Řežáb

"I think marketers and publishers would be stupid not to embrace instant articles and apps fully."

By |2017-05-25T00:01:00+00:00May 25th, 2017|Analysis|Comments Off on Social media’s deciding role: A look into the industry’s future with social expert Jan Řežáb

TheMediaBriefing podcast: Author and podcaster Emma Gannon on authenticity and ‘the influencer’

In this week's episode of TheMediaBriefing, we talk to author, blogger and podcaster polymath Emma Gannon about the death of 'the influencer', balancing authenticity and commercial concerns, and the relative value of corporate and personal brands.

By |2017-05-23T00:01:00+00:00May 23rd, 2017|Analysis|Comments Off on TheMediaBriefing podcast: Author and podcaster Emma Gannon on authenticity and ‘the influencer’