On September 28th 2010 at around 3am we turned The [...]
While publishers are striving to keep the more loyal, older audience segments happy, a lot of those in the newspaper industry are vying for younger audiences. That’s in part due to the fact that it’s harder to reach them, making them something of an untapped resource, and also because by definition of being younger they will therefore be the future consumers of media. With that in mind, we decided to look at some of the demographic data from UK national newspapers, to see which generations they're attracting, and in what numbers.
Notions that men and women are two discrete sections of society are still readily apparent in how magazines genres are segmented and how audiences are bought and sold in advertising. But how likely is that to change, and will media that focuses on one gender ever become obsolete?
Peter Houston takes the industry to task over the phrase 'Magazine Media' and what it hides
From an outsider's perspective, it looks as though the UK news media didn't have a problem with fake news until they lost their monopoly on it.
In this week's episode of TheMediaBriefing, we talk to IDG's CEO Michael Friedenberg about how IDG has managed to consistently stay ahead of the curve.
For publishers, brands and media companies seeking opportunities for international expansion, the Middle East offers some intriguing possibilities.
Facebook has been slowly leaning into the world of music for some time now.
I think it’s time to take a reality check on the state of news publishers digital transformation
The fear of being replaced in it by a machine has existed since even before Fritz Lang made it a central component of Metropolis back in 1927.