How old are you again? UK newspaper age demographics in 4 charts

While publishers are striving to keep the more loyal, older audience segments happy, a lot of those in the newspaper industry are vying for younger audiences. That’s in part due to the fact that it’s harder to reach them, making them something of an untapped resource, and also because by definition of being younger they will therefore be the future consumers of media. With that in mind, we decided to look at some of the demographic data from UK national newspapers, to see which generations they're attracting, and in what numbers.

By |2017-06-16T00:01:00+00:00June 16th, 2017|Analysis|Comments Off on How old are you again? UK newspaper age demographics in 4 charts

Will gender-focused media ever be obsolete?

Notions that men and women are two discrete sections of society are still readily apparent in how magazines genres are segmented and how audiences are bought and sold in advertising. But how likely is that to change, and will media that focuses on one gender ever become obsolete?

By |2017-06-15T00:01:00+00:00June 15th, 2017|Analysis|Comments Off on Will gender-focused media ever be obsolete?

TheMediaBriefing Podcast: IDG’s Michael Friedenberg on driving a major media brand forward

In this week's episode of TheMediaBriefing, we talk to IDG's CEO Michael Friedenberg about how IDG has managed to consistently stay ahead of the curve.

By |2017-06-13T01:00:00+00:00June 13th, 2017|Analysis|Comments Off on TheMediaBriefing Podcast: IDG’s Michael Friedenberg on driving a major media brand forward

What are the prospects for media companies in the Middle East?

For publishers, brands and media companies seeking opportunities for international expansion, the Middle East offers some intriguing possibilities.

By |2017-06-12T00:01:00+00:00June 12th, 2017|Analysis|Comments Off on What are the prospects for media companies in the Middle East?

Time for a ‘digital’ reality check on The New York Times and Fairfax

I think it’s time to take a reality check on the state of news publishers digital transformation

By |2017-06-08T00:01:00+00:00June 8th, 2017|Analysis|Comments Off on Time for a ‘digital’ reality check on The New York Times and Fairfax