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So far TheMediaBriefing has created 336 blog entries.

TheMediaBriefing podcast: Owain Rich on the opportunities and challenges of VR storytelling

In this week's episode of TheMediaBriefing, we talk to Owain Rich, co-creator of the Trafficked VR experience, about the opportunities and challenges that come with making a VR film.

By | 2017-05-30T00:01:00+00:00 May 30th, 2017|Analysis|Comments Off on TheMediaBriefing podcast: Owain Rich on the opportunities and challenges of VR storytelling

Social media’s deciding role: A look into the industry’s future with social expert Jan Řežáb

"I think marketers and publishers would be stupid not to embrace instant articles and apps fully."

By | 2017-05-25T00:01:00+00:00 May 25th, 2017|Analysis|Comments Off on Social media’s deciding role: A look into the industry’s future with social expert Jan Řežáb

TheMediaBriefing podcast: Author and podcaster Emma Gannon on authenticity and ‘the influencer’

In this week's episode of TheMediaBriefing, we talk to author, blogger and podcaster polymath Emma Gannon about the death of 'the influencer', balancing authenticity and commercial concerns, and the relative value of corporate and personal brands.

By | 2017-05-23T00:01:00+00:00 May 23rd, 2017|Analysis|Comments Off on TheMediaBriefing podcast: Author and podcaster Emma Gannon on authenticity and ‘the influencer’

How Generation Z, Millennials (and the rest of us) consume media: 7 key trends

A flurry of new studies from Deloitte and GlobalWebIndex offer us fresh insights into these audiences, in both the US and globally.

By | 2017-05-22T00:01:00+00:00 May 22nd, 2017|Analysis|Comments Off on How Generation Z, Millennials (and the rest of us) consume media: 7 key trends

Bad Romance: Why Airbnb and Hearst’s new magazine has issues

Airbnbmag needs a more long-term outlook, and will take longer to establish itself, particularly with such an infrequent publishing schedule.

By | 2017-05-17T00:01:00+00:00 May 17th, 2017|Analysis|Comments Off on Bad Romance: Why Airbnb and Hearst’s new magazine has issues

TheMediaBriefing podcast: Cosmopolitan UK’s Farrah Storr on Snapchat and representation

In this week's edition of TheMediaBriefing, Esther talks to Cosmopolitan UK's editor-in-chief Farrah Storr about the brand's Snapchat success, whether women's magazines have a duty to be representative of an entire gender, and what the magazine might look like in the future.

By | 2017-05-16T00:01:00+00:00 May 16th, 2017|Analysis|Comments Off on TheMediaBriefing podcast: Cosmopolitan UK’s Farrah Storr on Snapchat and representation

How to bring user engagement back to publishers’ platforms

Vuukle's Ravi Mittal believes the single most important metric is time spent on the page, explaining that the more time a user spends on a page, the more likely they are to buy something, subscribe to something, or to click on another article.

By | 2017-11-24T10:33:50+00:00 May 15th, 2017|Spotlight|Comments Off on How to bring user engagement back to publishers’ platforms

How The Lawyer implemented a high-value subscriptions strategy from scratch

The Lawyer is one of Centaur’s specialist titles, and over the past few years, has undergone a significant transformation from a free site and circulation magazine into a paid-for subscriptions product

By | 2017-05-15T00:01:00+00:00 May 15th, 2017|Analysis|Comments Off on How The Lawyer implemented a high-value subscriptions strategy from scratch