It’s better, isn’t it, when we are able to feel comfortable as we are, rather than trying to be something we’re not?
In this week's episode of TheMediaBriefing, we talk to Owain Rich, co-creator of the Trafficked VR experience, about the opportunities and challenges that come with making a VR film.
"I think marketers and publishers would be stupid not to embrace instant articles and apps fully."
In this week's episode of TheMediaBriefing, we talk to author, blogger and podcaster polymath Emma Gannon about the death of 'the influencer', balancing authenticity and commercial concerns, and the relative value of corporate and personal brands.
A flurry of new studies from Deloitte and GlobalWebIndex offer us fresh insights into these audiences, in both the US and globally.
Instead of saving papers like the ones I used to manage, the chains’ strategies are creating dis-economies of scale that threaten to wipe out small community newspapers.
Airbnbmag needs a more long-term outlook, and will take longer to establish itself, particularly with such an infrequent publishing schedule.
In this week's edition of TheMediaBriefing, Esther talks to Cosmopolitan UK's editor-in-chief Farrah Storr about the brand's Snapchat success, whether women's magazines have a duty to be representative of an entire gender, and what the magazine might look like in the future.
Vuukle's Ravi Mittal believes the single most important metric is time spent on the page, explaining that the more time a user spends on a page, the more likely they are to buy something, subscribe to something, or to click on another article.
The Lawyer is one of Centaur’s specialist titles, and over the past few years, has undergone a significant transformation from a free site and circulation magazine into a paid-for subscriptions product