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So far TheMediaBriefing has created 336 blog entries.

Will gender-focused media ever be obsolete?

Notions that men and women are two discrete sections of society are still readily apparent in how magazines genres are segmented and how audiences are bought and sold in advertising. But how likely is that to change, and will media that focuses on one gender ever become obsolete?

By |2017-06-15T00:01:00+00:00June 15th, 2017|Analysis|Comments Off on Will gender-focused media ever be obsolete?

TheMediaBriefing Podcast: IDG’s Michael Friedenberg on driving a major media brand forward

In this week's episode of TheMediaBriefing, we talk to IDG's CEO Michael Friedenberg about how IDG has managed to consistently stay ahead of the curve.

By |2017-06-13T01:00:00+00:00June 13th, 2017|Analysis|Comments Off on TheMediaBriefing Podcast: IDG’s Michael Friedenberg on driving a major media brand forward

What are the prospects for media companies in the Middle East?

For publishers, brands and media companies seeking opportunities for international expansion, the Middle East offers some intriguing possibilities.

By |2017-06-12T00:01:00+00:00June 12th, 2017|Analysis|Comments Off on What are the prospects for media companies in the Middle East?

TheMediaBriefing podcast: The Tab’s Charlie Gardiner-Hill on taking a student brand global

In this week's episode of TheMediaBriefing, we talk to The Tab's COO Charlie Gardiner-Hill about taking the student brand to the States, building other titles around a totem brand, killer clowns and drinking game rules.

By |2017-06-06T00:01:00+00:00June 6th, 2017|Analysis|Comments Off on TheMediaBriefing podcast: The Tab’s Charlie Gardiner-Hill on taking a student brand global

Eight of the most surprising slides from Mary Meeker’s 2017 internet trends report

Brimming with rich data and case studies from around the world, this year’s iteration clocks in at a whopping 355 pages; making it an exhaustive – and exhausting – read.

By |2017-06-05T00:01:00+00:00June 5th, 2017|Analysis|Comments Off on Eight of the most surprising slides from Mary Meeker’s 2017 internet trends report