I remember once asking Dame Helen Alexander, then chief executive of the Economist Group, to what she attributed the success of her newspaper. "A long-term and consistent investment in marketing" was her response. That's why our Marketing Media Strategies 2013 event matters.
'In print, in person, online' the mantra used to go. Many media businesses still subscribe that motto, putting events at the heart of their strategies. But while the publishing has changed radically, events have not. So how can live events be revitalised?
One of the questions I ask myself as we build Briefing Media is whether we are being adventurous enough in our approach to some of our traditional media brands. Should we be actively encouraging readers to come with us on the digital transition, and be a little bit more aggressive with it?
On February 23 2012 TheMediaBriefing will be organising our second Paywall Strategies conference. We’re delighted with how the programme is shaping up and also with the quality of the people from around the world who are registering to attend.
In the early summer of 2010 Neil Thackray and I came up with the initial concept for this site, it seems like a lifetime ago already.
Digital media startups and blogs remain attractive acquisition targets for big media companies – but the current debacle surrounding Techcrunch’s despute with owner Aol shows just how difficult making such deals work. Briefing Media co-founder Rory Brown asks whether entrepreneurs will ever be happy playing the corporate game….
Over the course of the last couple of weeks I have been called by several media M&A brokers asking if we are interested in buying publishing assets that are “no longer have a strategic fit” within their parent companies.
What Advice Would You Give A Younger You Themediabriefing Readers Share Tips For Young Professionals
Last week on TheMediaBriefing’s LinkedIn group I asked a very simple question: “If you could turn back time and talk to yourself as a fresh-faced new entrant to the media industry, what advice would you give?”.
Paywall Strategies 2011, TheMediaBriefing’s first major event, is just under two weeks away. Here, Briefing Media co-founder Rory Brown gives his quick preview of what to expect. If you haven't already registered there are only a handful of places left, so you'd better get your skates on….
A radical disruption that has been brought about mainly by the internet & its ability to change media consumption habits and reduce the power of old media models.