About Rory_Brown

This author has not yet filled in any details.
So far Rory_Brown has created 11 blog entries.

Will marketers rule the media world?

I remember once asking Dame Helen Alexander, then chief executive of the Economist Group, to what she attributed the success of her newspaper. "A long-term and consistent investment in marketing" was her response. That's why our Marketing Media Strategies 2013 event matters.

By |2013-07-24T07:00:00+00:00July 24th, 2013|Analysis|Comments Off on Will marketers rule the media world?

A call to arms for the expo and conference industry: Seven ways to revitalise events

'In print, in person, online' the mantra used to go. Many media businesses still subscribe that motto, putting events at the heart of their strategies. But while the publishing has changed radically, events have not. So how can live events be revitalised?

By |2012-12-02T14:11:00+00:00December 2nd, 2012|Analysis|Comments Off on A call to arms for the expo and conference industry: Seven ways to revitalise events

Should we force our audience to play the digital game?

One of the questions I ask myself as we build Briefing Media is whether we are being adventurous enough in our approach to some of our traditional media brands. Should we be actively encouraging readers to come with us on the digital transition, and be a little bit more aggressive with it?

By |2012-05-14T00:00:00+00:00May 14th, 2012|Analysis|Comments Off on Should we force our audience to play the digital game?

A personal preview of Paywall Strategies 2012 – The premier digital media strategy event

On February 23 2012 TheMediaBriefing will be organising our second Paywall Strategies conference. We’re delighted with how the programme is shaping up and also with the quality of the people from around the world who are registering to attend.

By |2011-12-12T14:46:00+00:00December 12th, 2011|Analysis|Comments Off on A personal preview of Paywall Strategies 2012 – The premier digital media strategy event

Can Big Media Companies Successfully Handle Digital Media Entrepreneurs

Digital media startups and blogs remain attractive acquisition targets for big media companies – but the current debacle surrounding Techcrunch’s despute with owner Aol shows just how difficult making such deals work. Briefing Media co-founder Rory Brown asks whether entrepreneurs will ever be happy playing the corporate game….

By |2011-09-07T00:00:00+00:00September 7th, 2011|Analysis|Comments Off on Can Big Media Companies Successfully Handle Digital Media Entrepreneurs

Are We Finally Seeing A New Reality In Business Media

Over the course of the last couple of weeks I have been called by several media M&A brokers asking if we are interested in buying publishing assets that are “no longer have a strategic fit” within their parent companies.

By |2011-07-21T00:00:00+00:00July 21st, 2011|Analysis|Comments Off on Are We Finally Seeing A New Reality In Business Media

What Advice Would You Give A Younger You Themediabriefing Readers Share Tips For Young Professionals

Last week on TheMediaBriefing’s LinkedIn group I asked a very simple question: “If you could turn back time and talk to yourself as a fresh-faced new entrant to the media industry, what advice would you give?”.

By |2011-07-07T00:00:00+00:00July 7th, 2011|Analysis|Comments Off on What Advice Would You Give A Younger You Themediabriefing Readers Share Tips For Young Professionals

Paywall Strategies What To Expect From Our First Conference

Paywall Strategies 2011, TheMediaBriefing’s first major event, is just under two weeks away. Here, Briefing Media co-founder Rory Brown gives his quick preview of what to expect. If you haven't already registered there are only a handful of places left, so you'd better get your skates on….

By |2011-02-14T00:00:00+00:00February 14th, 2011|Analysis|Comments Off on Paywall Strategies What To Expect From Our First Conference