If there’s one job in publishing that has changed beyond all recognition over the last 10 years it has to be that of the people who take care of a publisher’s readers.
In this series, we’re talking to people working in each of the key publishing roles, asking how their jobs have changed over the years, how they see them changing in the future and if there’s anything they miss about the way things used to be.
New job titles are the least of it - no one just edits a magazine anymore.
If 2016 is to be the year that tablet magazines die, the cause of death will be recorded as ‘Trauma consistent with head banged repeatedly against brick wall.’
2016 will be like 2015 - only more so. Where are smart publishers likely to focus?
Unlike the recruits to Tyler Durden’s Fight Club, B2B niches are beautiful and unique snowflakes.
Imagine being in the meeting where it was first suggested that Playboy should stop doing nudity after almost 60 years of centrefolds. What's the B2B equivalent of that?
As personal and professional lives merge online, B2B publishers need to treat their readers like readers, not advertising fodder.
The Top Right Group has announced the creation of a new operating company to replace EMAP
Polityka Insight's ultimate triumph or failure is less interesting than the evolved approach to B2B publishing that the business illustrates.