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So far Peter_Houston has created 20 blog entries.

Circulation managers: You had one job – not any more

If there’s one job in publishing that has changed beyond all recognition over the last 10 years it has to be that of the people who take care of a publisher’s readers.

By |2016-04-28T00:01:00+00:00April 28th, 2016|Analysis|Comments Off on Circulation managers: You had one job – not any more

Sales teams: You had one job – not any more

In this series, we’re talking to people working in each of the key publishing roles, asking how their jobs have changed over the years, how they see them changing in the future and if there’s anything they miss about the way things used to be.

By |2016-04-06T00:01:00+00:00April 6th, 2016|Analysis|Comments Off on Sales teams: You had one job – not any more

What’s the B2B equivalent of Playboy’s ‘No More Nudes’?

Imagine being in the meeting where it was first suggested that Playboy should stop doing nudity after almost 60 years of centrefolds. What's the B2B equivalent of that?

By |2015-10-28T00:01:00+00:00October 28th, 2015|Analysis|Comments Off on What’s the B2B equivalent of Playboy’s ‘No More Nudes’?

Poland’s Polityka Insight: Part B2B publisher, part think tank

Polityka Insight's ultimate triumph or failure is less interesting than the evolved approach to B2B publishing that the business illustrates.

By |2015-08-14T00:01:00+00:00August 14th, 2015|Analysis|Comments Off on Poland’s Polityka Insight: Part B2B publisher, part think tank