As directorsÇ½ƒ_ªƒ_½ salaries and bonuses grow 49 percent this year, while other incomes drop, what is the marketing lesson that can be learned from big business, protestors and the government?
In publishing, as in most business, the money is all in renewals, in getting customers to come back.
This is the second part of Peter Hobday’s series on digital marketing. Read part one here.
This is part one of Peter Hobday’s examination of marketing in digital content. Check out the second installment tomorrow on TheMediaBriefing.com.
Media is changing, but not intelligently. Change is forced upon media because most are losing money. To analyze why, it’s important to distinguish between the effects of:.
Does that headline sound too negative? It’s not. Long-term research shows that around four out of five launches will fail, so "test then kill" is what an experienced marketer expects to do with the majority of his launch ideas.