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So far Patrick_Smith has created 309 blog entries.

Three years of analysis and insight from TheMediaBriefing.com

Just as we wrapped up a great Mobile Media Strategies 2013 last week, we quietly passed another milestone in the lifetime of TheMediaBriefing and its parent company, Briefing Media Ltd: this site is now three years old.

By |2013-09-30T08:30:00+00:00September 30th, 2013|Analysis|Comments Off on Three years of analysis and insight from TheMediaBriefing.com

How to use neuroscience to prove that advertising works

Creating an emotional response from your audience makes advertising more effective. While some marketers and publishers have long suspected this, consumer publishing giant Bauer Media has backed new neurological research to prove it.

By |2013-09-20T07:00:00+00:00September 20th, 2013|Analysis|Comments Off on How to use neuroscience to prove that advertising works

The rise and rise of programmatic advertising: Mobile, international and growing fast

It's the media/technology trend that won't go away: programmatic trading is changing this industry, whether we like it or not. Here are just a few of the recent developments in data-drive advertising that you should be keeping an eye on.

By |2013-09-18T11:00:00+00:00September 18th, 2013|Analysis|Comments Off on The rise and rise of programmatic advertising: Mobile, international and growing fast

What does it mean to fail in media?

As the media industry starts to look more and more like the technology industry, we're learning some of the language and practices the Bay Area and Silicon Valley. "Agile development" is used across many media businesses (including TheMediaBriefing), the concept of "lean" is embedded in many and the product-focused, user-driven approach is gaining traction. But what about one of the most enduring tech maxims: fail fast? Surely for legacy (and new) media

By |2013-09-18T07:00:00+00:00September 18th, 2013|Analysis|Comments Off on What does it mean to fail in media?

UBM CEO David Levin to step down in 2014: What challenges remain for B2B media?

He's reinvented a venerable B2B publisher as a global conference/expo business - but in 10 months' time he'll be packing his bags. UBM told the stock market this morning that David Levin will step down as CEO on 31 July 2014, It's an unexpected move that raises questions about the strategic direction and material performance of the business and his impact on it.

By |2013-09-16T10:30:00+00:00September 16th, 2013|Analysis|Comments Off on UBM CEO David Levin to step down in 2014: What challenges remain for B2B media?

Bucking the trend? News UK invests in Sun on Sunday push

News UK is investing millions of pounds in the Sunday edition of The Sun, with new staff and a marketing campaign, designed to buck the declining Sunday newspaper market. The Sun on Sunday has added another 16 journalists and moved Victoria Newton to the editor's chair, six weeks on from the launch of the Sun+ subscription platform, with its football rights and new digital products. I went to Wapping to meet Newton, David Dinsmore and Sun on Sunday columnist Tony Parsons who has just defected from the Daily Mirror after 18 years.

By |2013-09-13T13:20:00+00:00September 13th, 2013|Analysis|Comments Off on Bucking the trend? News UK invests in Sun on Sunday push

Avoiding the snake-oil sellers of adtech and building products people like

Whenever I go to expos where large groups of advertising technology companies are gathered to win the business of publishers, agencies and everyone else in the online advertising ecosystem, two things still strike me: Every vendor in sight offers "simple, easy solutions" even though... There are no simple, easy solutions to this. Every vendor claims its technology is "unique" or "revolutionary", while... It isn't and it isn't.

By |2013-09-13T09:00:00+00:00September 13th, 2013|Analysis|Comments Off on Avoiding the snake-oil sellers of adtech and building products people like

Fashion forecaster WGSN heads to Brazil, launches retail analytics product

B2B publishing is getting more international and more data-driven. If you can achieve both in one deal, you may well be onto something. Last week, Top Right Group's fashion forcasting business WGSN bought Mindset Communicacao Marketing, a Brazilian consumer behaviour analysis specialist

By |2013-09-09T07:00:00+00:00September 9th, 2013|Analysis|Comments Off on Fashion forecaster WGSN heads to Brazil, launches retail analytics product