Just as we wrapped up a great Mobile Media Strategies 2013 last week, we quietly passed another milestone in the lifetime of TheMediaBriefing and its parent company, Briefing Media Ltd: this site is now three years old.
"Monetise the user, not the channel" is something I'm sure we've all heard before in strategy presentations internally and at conferences. But what, in practical terms in 2013, does this mean?
Lloyd's List, one of the oldest continuing print publications in the world, is to go digital only before the end of the year.
Creating an emotional response from your audience makes advertising more effective. While some marketers and publishers have long suspected this, consumer publishing giant Bauer Media has backed new neurological research to prove it.
It's the media/technology trend that won't go away: programmatic trading is changing this industry, whether we like it or not. Here are just a few of the recent developments in data-drive advertising that you should be keeping an eye on.
As the media industry starts to look more and more like the technology industry, we're learning some of the language and practices the Bay Area and Silicon Valley. "Agile development" is used across many media businesses (including TheMediaBriefing), the concept of "lean" is embedded in many and the product-focused, user-driven approach is gaining traction. But what about one of the most enduring tech maxims: fail fast? Surely for legacy (and new) media
He's reinvented a venerable B2B publisher as a global conference/expo business - but in 10 months' time he'll be packing his bags. UBM told the stock market this morning that David Levin will step down as CEO on 31 July 2014, It's an unexpected move that raises questions about the strategic direction and material performance of the business and his impact on it.
News UK is investing millions of pounds in the Sunday edition of The Sun, with new staff and a marketing campaign, designed to buck the declining Sunday newspaper market. The Sun on Sunday has added another 16 journalists and moved Victoria Newton to the editor's chair, six weeks on from the launch of the Sun+ subscription platform, with its football rights and new digital products. I went to Wapping to meet Newton, David Dinsmore and Sun on Sunday columnist Tony Parsons who has just defected from the Daily Mirror after 18 years.
Whenever I go to expos where large groups of advertising technology companies are gathered to win the business of publishers, agencies and everyone else in the online advertising ecosystem, two things still strike me: Every vendor in sight offers "simple, easy solutions" even though... There are no simple, easy solutions to this. Every vendor claims its technology is "unique" or "revolutionary", while... It isn't and it isn't.
B2B publishing is getting more international and more data-driven. If you can achieve both in one deal, you may well be onto something. Last week, Top Right Group's fashion forcasting business WGSN bought Mindset Communicacao Marketing, a Brazilian consumer behaviour analysis specialist