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So far Neil_Thackray has created 32 blog entries.

The key lessons we hope to learn at Digital Media Strategies 2016

TheMediaBriefing's co-founder Neil Thackray discusses the panels he's most excited about at Digital Media Strategies 2016.

By |2016-01-21T12:00:00+00:00January 21st, 2016|Analysis|Comments Off on The key lessons we hope to learn at Digital Media Strategies 2016

Regional publishers making progress back to profit – but not out of the woods yet

The regional media groups are making good progress both in growing their digital audience and their digital revenue, despite the fact the total revenues are still falling as print continues its decline. However there is still much to do before or if revenue can return to its historic levels.

By |2015-04-16T08:30:00+00:00April 16th, 2015|Analysis|Comments Off on Regional publishers making progress back to profit – but not out of the woods yet

Informa’s growth strategy: Markets and users, not platforms

It was once mooted that Informa and UBM should merge. Having listened to each of their recent strategy presentations from their newish CEO’s, it is clear that these two businesses have much less in common than was once the case.

By |2014-11-10T09:30:00+00:00November 10th, 2014|Analysis|Comments Off on Informa’s growth strategy: Markets and users, not platforms

The industrialisation of a global events business: recipe for growth or stagnation?

As UBM acknowledges, the event industry is fragmented. But just because something is fragmented does not mean it can be consolidated.

By |2014-11-03T10:00:00+00:00November 3rd, 2014|Analysis|Comments Off on The industrialisation of a global events business: recipe for growth or stagnation?

Five elephants: What newspapers are still getting wrong about serving their audience

It is just possible that the problem with newspapers isn't only in coming to terms with digital, but rather in coming to terms with how newspapers relate to their audiences. There are five elephants crowded into the future-of-newspapers room that many in the industry seem keen to avoid examining.

By |2014-10-27T09:30:00+00:00October 27th, 2014|Analysis|Comments Off on Five elephants: What newspapers are still getting wrong about serving their audience

Why we are selling Pulse and what it means to run a user-centric media business

Last week, TheMediaBriefing's parent company Briefing Media announced it has agreed to sell its healthcare title Pulse to Cogora Ltd. Here, CEO and co-founder Neil Thackray explains how Pulse has developed over the last 18 months and why the company has decided to sell.

By |2013-11-04T07:00:00+00:00November 4th, 2013|Analysis|Comments Off on Why we are selling Pulse and what it means to run a user-centric media business

Media disruption and asteroid management

A couple of weeks ago TheMediaBriefing contributor Kevin Anderson stirred up a bit of a storm with his assertion that when digital disruption happens, only those who set up their digital businesses separately from their old media parent will survive. Neil Thackray thinks he's right and asks - what if an asteroid was heading for your media planet?

By |2013-08-29T08:30:00+00:00August 29th, 2013|Analysis|Comments Off on Media disruption and asteroid management

What does ‘digital transition’ really mean and will it ever be over?

What on Earth does the concept of "digital transition" really mean? Back in the last century when media companies felt threatened by the new media world for the first time, one by one, every organisation announced its strategy for dealing with it. But is it premature to talk of a completion of this journey?

By |2013-08-02T08:10:00+00:00August 2nd, 2013|Analysis|Comments Off on What does ‘digital transition’ really mean and will it ever be over?

Your guide to entering the British Media Awards

This year's list of judges for the British Media Awards is a daunting cadre of the some of the best minds in media today. You have just a few weeks left to get your entry in so here, Neil Thackray, Briefing Media co-founder and chairman of the 2012 and 2013 BMA Judging Panel, gives his top tips for maximising the your chances of winning.

By |2013-01-09T00:00:00+00:00January 9th, 2013|Analysis|Comments Off on Your guide to entering the British Media Awards