Some experienced writers have been replaced by younger, cheaper ‘digital-natives’ but publishers will increasingly use robo-journalists instead. If you think that’s far-fetched - they’re here already, learning fast.
Upmarket, educated urbanites are the people most successfully targeted by the outdoor ad industry. Here are three, perhaps unexpected, reasons why.
It isn’t just advertising that undermines trust in news media. Journalism is very good at undermining trust too. Journalism is like butchery; people devour the finished product but are squeamish about the process.
De Correspondent is led by a belief that news companies can turn a profit without advertising. This might sound like bravado to those British news companies who make no profit despite carrying advertising.
Facebook reportedly courted twenty publishers as potential launch partners. If nine have bitten, the majority have not. Why?
Native thrives on content and context, programmatic overlooks it. The two are about to collide.
Newspaper and magazine publishers have adopted many tactics for surviving the big bad wolf of disruption threatening to blow down their carefully constructed houses, but over 2014 the media industry seemed to identify two key areas as built more of bricks than straw.
Presentations from the Guardian and News UK at the Media Research Group conference in Berlin highlighted just how complex measuring what a newspaper does in the digital age has become.
New stats from YouGov show six percent of the UK already own wearable tech, and 13 percent will do so by this time next year. As wearables get into the hands (and on to the bodies) of more people, it's time for the news industry to start thinking seriously about how they're going to take advantage.
This is the second in a series of posts from media consultant Neil Sharman, looking at how publishers are integrating data use into their businesses. Here, Sharman looks at some of the challenges they face doing so.
