About Neil_Sharman

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So far Neil_Sharman has created 13 blog entries.

Robo-journalism: The future is arriving quickly

Some experienced writers have been replaced by younger, cheaper ‘digital-natives’ but publishers will increasingly use robo-journalists instead. If you think that’s far-fetched - they’re here already, learning fast.

By |2015-09-22T00:01:00+00:00September 22nd, 2015|Analysis|Comments Off on Robo-journalism: The future is arriving quickly

How the Outdoor ad industry measures itself – and what it tells us about our morning commutes

Upmarket, educated urbanites are the people most successfully targeted by the outdoor ad industry. Here are three, perhaps unexpected, reasons why.

By |2015-07-21T00:00:00+00:00July 21st, 2015|Analysis|Comments Off on How the Outdoor ad industry measures itself – and what it tells us about our morning commutes

It’s complicated: The tangle of news, native advertising and trust

It isn’t just advertising that undermines trust in news media. Journalism is very good at undermining trust too. Journalism is like butchery; people devour the finished product but are squeamish about the process.

By |2015-07-15T15:00:00+00:00July 15th, 2015|Analysis|Comments Off on It’s complicated: The tangle of news, native advertising and trust

Facebook launches Instant Articles; why aren’t more publishers on board?

Facebook reportedly courted twenty publishers as potential launch partners. If nine have bitten, the majority have not. Why?

By |2015-05-20T07:20:00+00:00May 20th, 2015|Analysis|Comments Off on Facebook launches Instant Articles; why aren’t more publishers on board?

This is the year native and programmatic collide. What will that mean for publishers?

Native thrives on content and context, programmatic overlooks it. The two are about to collide.

By |2015-03-09T07:00:00+00:00March 9th, 2015|Analysis|Comments Off on This is the year native and programmatic collide. What will that mean for publishers?

Facebook, apps and video: Publisher piglets and the trough of disillusionment

Newspaper and magazine publishers have adopted many tactics for surviving the big bad wolf of disruption threatening to blow down their carefully constructed houses, but over 2014 the media industry seemed to identify two key areas as built more of bricks than straw.

By |2015-01-05T13:00:00+00:00January 5th, 2015|Analysis|Comments Off on Facebook, apps and video: Publisher piglets and the trough of disillusionment

The complexities of measuring newspapers in the digital age

Presentations from the Guardian and News UK at the Media Research Group conference in Berlin highlighted just how complex measuring what a newspaper does in the digital age has become.

By |2014-11-21T11:00:00+00:00November 21st, 2014|Analysis|Comments Off on The complexities of measuring newspapers in the digital age

Now we know who’s buying wearables, we need to think about putting news on them

New stats from YouGov show six percent of the UK already own wearable tech, and 13 percent will do so by this time next year. As wearables get into the hands (and on to the bodies) of more people, it's time for the news industry to start thinking seriously about how they're going to take advantage.

By |2014-10-13T10:00:00+00:00October 13th, 2014|Analysis|Comments Off on Now we know who’s buying wearables, we need to think about putting news on them

Neil Sharman: The data challenges facing publishing generals

This is the second in a series of posts from media consultant Neil Sharman, looking at how publishers are integrating data use into their businesses. Here, Sharman looks at some of the challenges they face doing so.

By |2014-05-14T10:30:00+00:00May 14th, 2014|Analysis|Comments Off on Neil Sharman: The data challenges facing publishing generals