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So far Isabelle_Gerretsen has created 3 blog entries.

News UK: Paid and non-paid content – how to integrate both strategies across different brands

News UK runs two papers with very different audiences and content: The Sun and The Times.

By |2016-03-11T07:30:00+00:00March 11th, 2016|Analysis|Comments Off on News UK: Paid and non-paid content – how to integrate both strategies across different brands

#DMS16: Where is all the money going: how are media owners working with agencies and brands?

With a wide range of available mediums for sharing content and creating engagement, media owners have to be more innovative than ever.

By |2016-03-09T15:35:00+00:00March 9th, 2016|Analysis|Comments Off on #DMS16: Where is all the money going: how are media owners working with agencies and brands?

Twitter’s Bruce Daisley: What’s the future of content at the intersection of tech and distribution?

Twitter has become a medium for challenging the veracity of news reporting.

By |2016-03-09T12:30:00+00:00March 9th, 2016|Analysis|Comments Off on Twitter’s Bruce Daisley: What’s the future of content at the intersection of tech and distribution?