On the face of it, BuzzFeed and Vice are two companies with a lot in common. Both get young internet users, both get mobile and social, both rely on the advertising industry, both produce entertainment, and both produce journalism. It’s almost too easy to find examples of people comparing the two – Google “BuzzFeed and Vice” to get started and you can pretty much take your pick. The often-mistaken-but-never-in-doubt Michael Wolff is one of the worst offenders, and even TheMediaBriefing team falls into the trap occasionally. But in reality the comparison between the two publishers should be much more complex than it is.
Both Informa’s Business Intelligence division and Euromoney (70 percent owned by DMGT) are in the high-value subscription business, but while Euromoney has had a very focused, top-down approach which seems to be working, things aren't quite as rosy for Informa Plc.
The sheer rate that think-pieces and comment articles are published about the media industry means that if you blink, you'll inevitably miss an important insight or piece of analysis. So here's a roundup of some of the best and most informative articles including Tesco's latest ad tech push, Digital First media's digital problems and a lot of Facebook stats.
While the web's oversupply of flesh and sex has undermined one of Nuts' main USPs, that dynamic is just an especially salacious example of how the middle ground of publishing is becoming increasingly untenable for a far broader range of media that is stuck between scale and niche.
Hackers looking for data to sell on the black market are no longer attacking high profile institutions like banks and governments, but instead are looking for softer targets, including media companies. Here's how they are doing it and what media companies can do to protect themselves.
TheMediaBriefing's British Media Awards shortlist was unveiled on Twitter today. The companies, teams and brands that made the cut are some of the best examples of innovation and success in the UK media scene. Below is the full shortlist, followed by a roundup of some of the responses on social media.
The shift from offline to online ad spend is often seen as the defining feature of the huge shakeup in the global ad market over the last few years. However, there's another, more alarming way of painting this picture – the move from advertising against written media, to advertising against online services.