The dust has by no means settled when it comes to the myriad devices audiences use to consume content, and whether they're even consuming content at all any more now that WhatsApp and Snapchat exist. Ofcom's Communications Market report is, as usual, packed with useful survey data that helps answer some of the questions publishers have about the state of the landscape, so we've picked out six of the most important points.
One thing you thing you don't want if you're a business trying to work out how to revive an ailing business model is a mountain of debt to hold you back. So amid the doom and gloom accompanying the regional media these days, it's nice to see two of the UK's local newspaper businesses Johnston and Archant - making significant progress in freeing themselves from their creditors.
Bauer Media is launching a venture capital fund and plans to invest €100 million in start-ups and young technology companies over the next 10 years. The fund, called “Bauer Venture Partners” is being jointly established with “experienced venture capital expert Thomas Preuss.” Bauer’s press release contains all of the usual financial PR-speak, but says that the company is on the lookout for “highly scalable digital business models in Europe” and has a “stage-agnostic approach without focusing on any specific phase like seed, early-stage or growth investments.”
Facebook went down last Friday for 19 minutes, and the internet went a bit mad. Traffic to news websites fell by three percent according to Josh Schwartz, a data scientist at website analytics company Chartbeat. The outage presented a perfect opportunity for Chartbeat to take a look at what the news sites looked like in a world without Zuckerberg for a fleeting moment.
Informa and UBM's half year results were released last week, revealing increased events and international growth, with the traditional elements of these B2B businesses – such as Informa's Business Intelligence division – still struggling.
Local World generated £38.9 million profit during 2013, with revenues of £230.6 million. Print advertising generated £143.32 million or 62.15 percent of total revenue, while circulation revenue was £60.30 million – 26.15 percent. Digital revenue was significantly smaller, making up £20.24 million, or 8.78 percent of total revenue, according to the company’s first set of full accounts, made available by Companies House today.
The so-called “millennial” generation – those aged between 14 and 34 – have never really developed the habit of reading newspapers, so how do publishers go about capturing their attention and getting them to read their content? One way is to focus on building app-based news services in recognition of the fact majority of this generation spend the majority of their consumption time on their phones. At least that’s what News Corp is working on, according to the Financial Times
The New York Times may have posted some disappointing financials this week, with subscriber growth slowing significantly, but its focus on working out new ways to package its journalism and find new audiences still makes sense.
Several digital-only publishers have implemented video efforts that are getting a lot of traffic and a lot of social shares, which is an important part in the approach to advertisers. We took the 20 most popular videos from the YouTube channels of four big players in the video space – VICE, BuzzFeed, The Guardian, and The Daily Telegraph – to see how some of their most successful content is performing on the social web.
Will programmatic advertising become the de facto buying and selling format across the media industry as some predict it will? Probably not just yet, if an AppNexus study is anything to go by, which found that almost a third of publishers in the UK have still never heard of the technology, and less than half have a programmatic strategy in place.