While publishers are striving to keep the more loyal, older audience segments happy, a lot of those in the newspaper industry are vying for younger audiences. That’s in part due to the fact that it’s harder to reach them, making them something of an untapped resource, and also because by definition of being younger they will therefore be the future consumers of media. With that in mind, we decided to look at some of the demographic data from UK national newspapers, to see which generations they're attracting, and in what numbers.
Media companies across the board are trying to make sense of the swirrling stream of information on the web by consolidating, curating and explaining. Now, with the the FT’s Antenna and Atlantic Media’s This. we've got the emergence of another approach which aims to make sense of the barrage of messages and social media by emphasising importance over immediacy.
While the majority of traditional media companies are just starting to get their heads around where audiences are and adjusting distribution channels in response, some digital-only companies are finding new ways to reach their audiences online when those audiences aren’t at a traditional device commonly used for mainstream media consumption.
Amid the arms race to attract larger audiences and more unique visitors, publishers are fast amassing ever-increasing volumes of audience data. That data is also getting more and more detailed, but academics trying to access this data for research purposes can often find it difficult to do so. How can publishers leverage the audience data they have?
How long should certain videos be and is the ad industry keeping pace with where audience's attention spans are? Some new research from mobile advertising company Vdopia suggests there's a bit of a discrepancy between the length of the most successful videos and how much of ad budgets goes on them.
Two media startups of note reached important points in their life cycles last Friday. One – The News Hub – transitioned from private beta to public launch, while the other – Bellingcat – achieved its crowdfunding goal on Kickstarter and is safe in the knowledge it can move forward with its plans. Both startups represent a move to do something different from what mainstream media is offering audiences. Here's a brief round-up of what each one is offering.
If you're looking for evidence of how much trouble the traditional magazine format - in print or digital - is in, you need look no further than the latest set of circulation figures from the ABC.
“Ads are baked into content like chocolate chips into a cookie. Except, it’s actually more like raisins into a cookie – because nobody wants them there.” So said comedian John Oliver on his late night talk show, Last Week Tonight, during a skit where he tackled native advertising. It’s a funny clip, and well worth the watch, but do consumers think the same as Oliver does, or are they a bit more ambivalent towards the format? It's difficult to say, given the IAB's recent research...
The challenging conditions the publishing industry has had to face has placed many legacy assets, especially in the print industry, at great risk. But News Corp remains committed to its newspapers including The Times, The Sun, The Wall Street Journal, and the New York Post, with chief executive Robert Thomson reaffirming that print – and specifically print advertising – will be the focus and potentially the future for the company.
Vox and BuzzFeed have their content management systems and story formats (cards/lists/quizzes/sliders) and platforms like Facebook and Twitter have their algorithms and feeds. All demonstrate the importance of investing in good technology if you want to attract the best talent and give audiences pleasurable experiences. But is the current way we contextualise and display information on the web the best possible version, and does it help or hinder the impression-based ad model?