About Garrett_Goodman

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So far Garrett_Goodman has created 7 blog entries.

That Facebook monetisation question

The media industry’s love-hate relationship with Facebook continues, with Instant Articles and native video enticing media to publish more of their content directly to the platform on the one hand, while presenting unclear monetisation opportunities on the other.

By |2016-04-08T00:01:00+00:00April 8th, 2016|Analysis|Comments Off on That Facebook monetisation question

5 ‘hypergrowth’ secrets: What media can learn from startup superstars

As more media companies than ever get involved in technology, should the lesson they take from tech startups be in how they achieve growth rather than what sector that growth is in?

By |2014-12-12T10:00:00+00:00December 12th, 2014|Analysis|Comments Off on 5 ‘hypergrowth’ secrets: What media can learn from startup superstars

A lesson in metrics: how Bleacher Report gamified journalism for 1.3 billion monthly pageviews

There's a peculiar dichotomy in the media at the moment: [...]

By |2014-05-01T09:00:00+00:00May 1st, 2014|Analysis|Comments Off on A lesson in metrics: how Bleacher Report gamified journalism for 1.3 billion monthly pageviews

Four lessons from the world of mobile gaming to get people to pay for news

While news publishers are starting to turn to paywalls and move away from an almost complete reliance on advertising, game publishers are already creating experiences that attract millions of paying users and, according to Shai Drori of Appsfire who spoke at the event, "most revenue for mobile games is coming from in-app purchases, not advertising." Here are four things news publishers can learn from mobile games publishers.

By |2014-02-17T09:30:00+00:00February 17th, 2014|Analysis|Comments Off on Four lessons from the world of mobile gaming to get people to pay for news