The media industry’s love-hate relationship with Facebook continues, with Instant Articles and native video enticing media to publish more of their content directly to the platform on the one hand, while presenting unclear monetisation opportunities on the other.
How is your publishing organisation choosing what stories get a video treatment? Does data around audience engagement play a role?
Style, platforms and devices. How four leading publishers are taking a new approach to video. Guest post from regular contributor Garrett Goodman.
How are The Economist, Al Jazeera, the Financial Times and Le Nouvel Obs using Facebook video - and what benefits are they each seeing?
As more media companies than ever get involved in technology, should the lesson they take from tech startups be in how they achieve growth rather than what sector that growth is in?
There's a peculiar dichotomy in the media at the moment: [...]
While news publishers are starting to turn to paywalls and move away from an almost complete reliance on advertising, game publishers are already creating experiences that attract millions of paying users and, according to Shai Drori of Appsfire who spoke at the event, "most revenue for mobile games is coming from in-app purchases, not advertising." Here are four things news publishers can learn from mobile games publishers.