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So far Felim_McGrath has created 6 blog entries.

4 reasons messaging apps are so important for publishers

Many messaging apps have become integral to the daily digital habits of their users. WeChatters are hailing cabs via their apps, Line users are ordering takeaways and Messenger users are now interacting with AI chatbots.

By |2016-08-25T00:01:00+00:00August 25th, 2016|Analysis|Comments Off on 4 reasons messaging apps are so important for publishers

5 signs we’ve hit peak tablet – and how that affects your publishing strategy

Considering current tablet users choose to turn to their mobiles for the vast majority of online activities, this is a conflict that tablets will struggle to win.

By |2016-06-23T00:01:00+00:00June 23rd, 2016|Analysis|Comments Off on 5 signs we’ve hit peak tablet – and how that affects your publishing strategy

4 reasons why video is the future of social

With Facebook snapping up Masquerade, Twitter pushing Periscope and Snapchat’s new ‘Chat 2.0’ update expanding video functionality and video filters on the networks, it’s clear that the major names in social media are betting big on video

By |2016-04-18T00:01:00+00:00April 18th, 2016|Analysis|Comments Off on 4 reasons why video is the future of social