Here are the top 10 lessons that we believe most media strategists should be considering, if they’re not already.
New data from the measurement company comScore has given us fresh insights into a number of key US media markets. As their report shows, “longstanding consumer habits continue to be upended.”
Of the 98 daily newspapers in the USA with a combined daily circulation (across print, digital and branded editions) of over 50,000 readers, 77 of them (79%) use some sort of digital subscription model.
Is the podcast garden as rosy as its advocates suggest? Let’s take a look at the evidence.
Last month Ofcom, the UK Communications Regulator, published its annual International Communications Market Report. This weighty tome, coming in at 397 pages (plus annexes) offers a wealth of industry and consumer insights from the UK and 17 comparator countries.
Damian Radcliffe presents 8 major developments in the media landscape over the course of 2015 - and what they mean for publishers.
What media young people consume - and the technology they use to consume it – is a topic of interest to a wide range of publishers, advertisers, regulators, parents and educators.
Publishers can't afford to ignore Snapchat - here's why.
Cambodia is a young, mobile, society. What can publishers learn from the social, subscription and SMS efforts being produced by the Cambodia Daily?
GlobalWebIndex runs the world’s largest market research study on the digital consumer. What does their earlier research from 2015 tell us?