Yesterday INMA published an article entitled 'Instead of courting Millennials, should news media skip this generation?', to which the answer, categorically, is no.
Last week an idea making the rounds was that news publishers should have someone on staff dedicated to covering 4chan, since much of what we now call 'fake news' originates from the imageboard.
These results show DMGT faltering in areas that should have been easy wins.
Growing ecommerce and affiliate revenue is a priority for the majority of publishers.
So as we start preparing to grapple with the implications of those changes in the run-up to Digital Media Strategies USA, we've put together a quick US media trends list that we'll be keeping our eyes on.
If the news industry is likely to have taken anything away from the NYT's results it's that business models will pivot - but the mission will remain.
"The future of journalism will increasingly depend on consumers paying for the news directly, as content distributors like Facebook and Google take up the lion’s share of digital advertising dollars."
While the majority of the world is panicking about the destabilising effects of Brexit, a Trump presidency and other potentially catastrophic developments, some publications are rejoicing.
Big publishers are having an issue with YouTube. No, not that issue. No, not that issue either.
If a publisher wants to get in on the ecommerce game, they'd best concentrate on selling high-ticket items on a smaller scale. And that's why Dennis Publishing, winners of last year's British Media Awards media company of the year award, is seeing success doing exactly that.