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So far Chris_Sutcliffe has created 349 blog entries.

No, news publishers shouldn’t be considering skipping the Millennial generation

Yesterday INMA published an article entitled 'Instead of courting Millennials, should news media skip this generation?', to which the answer, categorically, is no.

By |2017-06-01T00:01:00+00:00June 1st, 2017|Analysis|Comments Off on No, news publishers shouldn’t be considering skipping the Millennial generation

Six editorial beats you need to cover (and one you don’t)

Last week an idea making the rounds was that news publishers should have someone on staff dedicated to covering 4chan, since much of what we now call 'fake news' originates from the imageboard.

By |2017-05-31T00:01:00+00:00May 31st, 2017|Analysis|Comments Off on Six editorial beats you need to cover (and one you don’t)

How media companies can pivot without losing their reason to exist

If the news industry is likely to have taken anything away from the NYT's results it's that business models will pivot - but the mission will remain.

By |2017-05-08T00:01:00+00:00May 8th, 2017|Analysis|Comments Off on How media companies can pivot without losing their reason to exist

Six key takeaways from the Media Insight Project’s ‘Paying for News’ report

"The future of journalism will increasingly depend on consumers paying for the news directly, as content distributors like Facebook and Google take up the lion’s share of digital advertising dollars."

By |2017-05-03T00:01:00+00:00May 3rd, 2017|Analysis|Comments Off on Six key takeaways from the Media Insight Project’s ‘Paying for News’ report

Why The Economist’s strategy rests on being “an antidote to Kardashian coverage”

While the majority of the world is panicking about the destabilising effects of Brexit, a Trump presidency and other potentially catastrophic developments, some publications are rejoicing.

By |2017-04-20T00:01:00+00:00April 20th, 2017|Analysis|Comments Off on Why The Economist’s strategy rests on being “an antidote to Kardashian coverage”

How Dennis Publishing’s willingness to pivot underpins its profitability

If a publisher wants to get in on the ecommerce game, they'd best concentrate on selling high-ticket items on a smaller scale. And that's why Dennis Publishing, winners of last year's British Media Awards media company of the year award, is seeing success doing exactly that.

By |2017-04-05T00:01:00+00:00April 5th, 2017|Analysis|Comments Off on How Dennis Publishing’s willingness to pivot underpins its profitability