Fast-moving consumer goods (FMCG) has overtaken finance as the biggest spending sector on digital advertising. But not all brands see the benefits yet as in-store and TV continue to drive sales and effectinveness. What does this say about our media economy?
We all know Facebook is huge in online display ads - during 2011 Facebook served one quarter of all display ads in the US, delivering 3 trillion ad impressions, according to comScore. But last month the social network, now with 955 million members, added an entirely new element to its ad-funded business model by launching its Facebook Exchange to the world.
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Many B2B publications don't find it that hard erecting a paywall when taking their brand online because their readers are already locked into a subscription model. But according to John Barnes, MD of digital at Incisive Media the biggest mistake they made was not getting enough detail...
Some magazine publishers may have questioned why the PPA chose former Undertones frontman Feargal Sharkey to lead the first session at the annual PPA Conference on Wednesday. But, taking to the stage accompanied by "Teenage Kicks", he added a little rock ‘n’ roll cred to proceedings.
When the iPad launched last year few magazine publishers were as prepared as Conde Nast. It leapt out of the blocks announcing plans for mobile incarnations of Wired, Vogue, Vanity Fair and The New Yorker.
As staff at one newspaper division go on strike, where should we draw the line between editorial and advertising roles?
We're delighted that mobile payments technology provider ImpulsePay is the executive lead sponsor for Mobile Media Strategies 2011, on June 14.
So the price for newpaper companies continues to head downwards because newspapers themselves continue to enjoy a steady and gradual decline in readers and revenues as demographics and technology suck both away. At one end the old readership is simply dying; at the other it isn’t being replaced as people spend the time they once spent reading the news in other ways, primarily online.