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So far briefingmedia has created 26 blog entries.

Facebook Exchange Explained A Huge New Market For Real Time Bidding

We all know Facebook is huge in online display ads - during 2011 Facebook served one quarter of all display ads in the US, delivering 3 trillion ad impressions, according to comScore. But last month the social network, now with 955 million members, added an entirely new element to its ad-funded business model by launching its Facebook Exchange to the world.

By |2012-11-04T00:00:00+00:00November 4th, 2012|Analysis|Comments Off on Facebook Exchange Explained A Huge New Market For Real Time Bidding

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TheMediaBriefing. com provides the best coverage of the global media industry from the world’s online media, as well as our original analysis and commentary charting the emerging business models that are shaping our industry.

By |2011-07-20T00:00:00+00:00July 20th, 2011|Analysis|Comments Off on Get The Best Of Themediabriefingcom In Your Inbox

Ppa Conference Why Digital B B Publishers Dont Need To Chase T Numbers

Many B2B publications don't find it that hard erecting a paywall when taking their brand online because their readers are already locked into a subscription model. But according to John Barnes, MD of digital at Incisive Media the biggest mistake they made was not getting enough detail...

By |2011-05-05T00:00:00+00:00May 5th, 2011|Analysis|Comments Off on Ppa Conference Why Digital B B Publishers Dont Need To Chase T Numbers

Ppa Conference Morning Round Up Sharkey On Piracy Property Week On B B Data And Bbc Good Food

Some magazine publishers may have questioned why the PPA chose former Undertones frontman Feargal Sharkey to lead the first session at the annual PPA Conference on Wednesday. But, taking to the stage accompanied by "Teenage Kicks", he added a little rock ‘n’ roll cred to proceedings.

By |2011-05-04T00:00:00+00:00May 4th, 2011|Analysis|Comments Off on Ppa Conference Morning Round Up Sharkey On Piracy Property Week On B B Data And Bbc Good Food

Three Potential Discontinuities That Make Steady Decline The Best Case For Newspapers

So the price for newpaper companies continues to head downwards because newspapers themselves continue to enjoy a steady and gradual decline in readers and revenues as demographics and technology suck both away. At one end the old readership is simply dying; at the other it isn’t being replaced as people spend the time they once spent reading the news in other ways, primarily online.

By |2011-04-13T00:00:00+00:00April 13th, 2011|Analysis|Comments Off on Three Potential Discontinuities That Make Steady Decline The Best Case For Newspapers