Just as we wrapped up a great Mobile Media Strategies 2013 last week, we quietly passed another milestone in the lifetime of TheMediaBriefing and its parent company, Briefing Media Ltd: this site is now three years old.
Without going into a blow-by-blow account of how we got here, I’ll instead give you stats:
— Analysis: We have written more than 1,000 articles with an editorial team of two and minimal third party commissions. Many of these involve intricate statistical analysis and/or strategic thinking. We could have written far more posts of lower quality but I’m proud we stuck to that mission.
— Curation: We have curated or aggregated more than 80,000 third-party articles. Actually, when we relaunched in May, we changed the way we do aggregation from a largely automated model to one with far more human editing, meaning far fewer and hopefully more relevant and interesting stuff, which helps us create the…
— Newsletters: probably our signature editorial product, we now send more than 10,000 newsletter editions a week to senior media professionals (mainly) across Europe and North America. Not many B2B sites put that much effort into newsletters and leave RSS robots to talk to their audience every day. All our newsletters have an intro written by us (sign up here).
— Events: We’ve organised six major conferences and two awards ceremonies (Media Marketing Strategies is in November and the British Media Awards return in May 2014). We ran them slightly differently to the existing events out there and they’re going strong.
Also, this seems as a good a place as any to say that the site’s third anniversary is the point at which I leave the company. I’ll be joining BuzzFeed UK as media editor in October. I’ve written more about this move and the reasons for it over on my much-forgotten personal blog, but suffice to say that running this site and talking with readers every day online and offline has been a huge privilege.
Without doing a big Barbra Streisand farewell, I owe a big debt of gratitude to Neil and Rory for believing I could do it, colleagues past and present, friends and contacts in the industry, everyone who’s read the site or the newsletters or came to one of our events. I hope to write more about the lessons we learned from launching a digital B2B media business in the coming weeks.
I was Briefing Media’s first employee back in 2010 (!) when it was a bootstrapped startup without much more than a blueprint for what a digital B2B business should look like. It’s now a significant media business with more than 100 staff, three major publishing brands across three industries (agriculture, medicine, media) and it’s in a good place to build for the future.