In this lightly festive episode of TheMediaBriefing, the TMB editorial trio discuss whether apps are the future of magazines, the long-term viability of the “Trump bump” and hear from The Memo’s founder and editor-in-chief Alex Wood ahead of the tech site’s push into the U.S.

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“Now I’m not saying that just because we read a printed product we finish it. In many cases we don’t. The same is also true for the digital experience. Not everybody finishes every article regardless of the substrate.”