Empire’s editor-in-chief Terri White talks to TMB about adapting a print product for an increasingly digital audience, with a focus on experiential cinema, live events (with slime) and digital video.
“We reached a milestone whereby more than half of our revenue comes from digital, which has proved successful for us.
“It’s not an easy business but… concentrating on the way people want to access content has successfully proved the FT has value in a digital age. The really interesting thing is that when people think about the FT product they think about the journalism.”
“So relegating Discover content further down the line might not sit well with publishers, who create their channels specifically for Snapchat each and every day. It could reduce their traffic and, in turn, their ad revenue. At the very least, it’s pushing it well out of sight on Snapchat’s most popular page.”