In the latest episode of TheMediaBriefing, Bauer’s head of ePublishing Jim Foster takes us through the publisher’s app and distributed publishing strategies and provides a look back at how the company went from having no apps to considering one for each publication. Chris and Esther try not to sound too incredulous when he describes a time in magazine publishing when the market could support multiple magazines about carp.
In the news round-up Chris and Esther discuss a £300m bad week for Johnston Press, the News Integrity Initiative and De Correspondent’s attempt to crack the states. TheMediaBriefing’s podcast will return on April 25th after a short Easter hiatus.
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