Welcome to TheMediaBriefing’s round-up of the most important news and analysis from around the world, for the week ending July 5th.

Original analysis

Will enough people ever be willing to pay for news online? 
While fewer people are willing to actually pay for digital news in the UK, the value of those that are is significantly higher than in other territories. 

Why journalists should care more about media business models
As more business models emerge, and the number of revenue streams at any one business expands, it has become more important than ever for journalists to care about, understand and influence commercial strategy.

How will global media consumption and advertising change by 2017?
The continued rise of online services will have a major impact on traditional media habits and global advertising patterns, a new study from ZenithOptimedia reveals.

Is Apple News finally a good proposition for publishers?
Publishers are taking steps towards placing their content beyond the bounds of their own sites, and platforms like Facebook Instant Articles and Apple News are offering ways of doing that that might generate enough revenue to succeed.

3 major lessons for publishers from Cannes Lions 2015

Tangible evidence of an ad’s success is the new base currency, and the tech companies who can most accurately measure engagement are those who will coin it.

Our videos

VIDEO: Trinity Mirror and digital recruitment: Reinvigorating the part of your business that makes money

VIDEO: Immediate Media’s Tom Bureau on unlocking the value of engaged customers

VIDEO: How ESPN builds and monetises a large group of engaged users

VIDEO: Enders Analysis – What will be the next tech revolution?

VIDEO: Effective product development at Songkick


We’ve been reading…

VIDEO: Verdens Gang’s Espen Sundve on what makes a successful product development team: What drives the development of a new product?

PODCAST: Michael Wolff on TV’s new golden era, Gawker’s ‘sociopaths’ and the tragic New York TimesDigiday’s podcast dives deep into comments made by USA Today’s Michael Wolff.

The Millennial delusion: TechCrunch’s Danny Crichton on the meaninglessness of the term ‘Millennial’

BBC loses control of TV rights for Olympics from 2020Discovery, the owner of Eurosport, signs a £920m deal

38 UK community radio stations found in breach38 community radio stations found in breach by Ofcom for underdelivery of key commitments.

The biggest difference between Google and FacebookSomebody who’s worked at both tech giants explains why the two are moving in the other’s direction.

How the Atlantic got ahead of the distribution game: Ken Doctor takes a gander at the Atlantic’s success in an ever-more distributed world.

Ad blocking’s collateral damage: publisher data: Ricardo Bilton for Digiday on another unwelcome development in the ad-blocking story.

BBC3 set to go online only as trust backs plans to scrap TV channelThe youth-focused channel is set to go online, despite protests.

Why the BBC is wrong to republish ‘right to be forgotten’ linksJulia Powles for the Guardian on the BBC’s response to ‘right to be forgotten’ ruling.

How are people reacting to Apple Music’s global radio station?: James Cridland formedia.info takes a look at Beats 1 – and remains unimpressed.

Facebook is experimenting with how you read the news: Alexandra Ma for HuffPo breaks down the changes to the ‘Trending’ sidebar.

Evening Standard reports profit of £1.4m in 2014The title reported a boost of nearly 9 percent in its revenues to the end.

DATA: How the category of a YouTube video affects the percentage of viewers who like itVia reddit’s dataisbeautiful subreddit.

The BBC is cutting 1000 jobsBusiness Insider on the news the BBC is having to downsize.

There’s a ticking time bomb inside the online advertising marketMathew Ingram on the rampant ad fraud industry.