Welcome to TheMediaBriefing’s round-up of the most important news and analysis from around the world, for the week ending July 12th.

Original analysis

NPR and Panoply on the economics of podcasting: The connection between podcast hosts and their listeners means better opportunities for advertisers: “This is not passive background listening when you just have it on while you run around your house. It is active listening, and so the sponsorships are actively listened to as well.”

How can crowdfunding support media business models?: The success of some recent ventures suggests that crowdfunding is a potential business model which has legs. However, it’s not going to be for everyone.

Are Facebook’s scrolling autoplay videos bad for publishers?: The ability to pop out a video to keep it in view isn’t a solution either, because Facebook is misrepresenting a ‘view’ as true engagement rather than as a proxy of it.

7 things you need to know about how Millennials watch video: “As the founder of a mobile video start-up, I am faced every day with a key question: how does my natural audience – young people – choose, consume and share short form video?”

Four lessons from the Westminster Media Forum debate on the future of journalism: While the future of journalism is far from certain – and the role of journalists within media organisations more uncertain still – many key industry figures are confident that news publishers are elastic enough to adapt to the changes as they arrive.

Our videos

VIDEO: Ars Technica on leveraging analytics in the newsroom

VIDEO: Bauer Media’s CEO: How to keep pace with and monetise changing consumer behaviour

VIDEO: Moving towards engagement based advertising

VIDEO: Sky Media on unlocking the full potential of native advertising for your business

We’ve been reading…

NYC.TV – can you do public access television on the web?TechCrunch takes a look at a seemingly paradoxical idea from a New York-based start-up.

Netflix and Amazon seeking to hook the next generation of viewersMillennials aren’t looking so special any more – video giants are creating high quality content for the next lucrative generation.

Can cuts let the BBC seize the narrative?: Steve Hewlett for the Guardian on the BBC’s ‘charter renewal battle’.

Readers have mixed feelings about journalists interacting on Facebook: Natalie Jomini Stroud for the American Press Institute on the nebulous relationship between a hack and their audience.

How research (and PowerPoints) became the backbone of National Journal’s membership program: Justin Ellis for Nieman Lab on how the National Journal made a go of its membership scheme.

Don’t you want NME baby?The venerable music magazine is set to go free for the first time its history, following the loss of 80% of its readership in 10 years.

Facebook’s plagiarism problem: In addition to the issues we wrote about above, Will Oremus for Slate argues Facebook has a plagiarism problem.

Who are VR firms’ real competitors?Tim Merel for TechCrunch argues the VR industry needs to be more concerned about the established mobile industry than with industry in-fighting.

‘The End’ for The DissolveThe film spin-off of Pitchfork closed its doors today, in what its editorial director Keith Phipps puts down to “the various challenges inherent in launching a freestanding website in a crowded publishing environment”.

Hands-on with Apple NewsAdam Tinworth presents a hands-on experience with Apple’s new proposition for publishers.

Facebook changes measurement of cost-per-clickDavid Cohen for AdWeek takes a look at changes inbound to the social giant.