Welcome to TheMediaBriefing’s round-up of the most important news and analysis from around the world, for the week ending July 5th.
How America watches TV: 8 trends to be aware of: Technology is rapidly changing what TV we watch and how we watch. Here’s the lowdown on some key current behaviours.
The US and UK TV markets: the differences and why they’re important: Late last year, HBO and CBS in the US announced web streaming services that sent the US trade press into paroxysms of ‘cord-cutting’ hyperbole. ‘HBO Go’ and ‘CBS All Access’ were feted as marking ‘the end of TV’.
3 smart ways to organise your video operation: How is your publishing organisation choosing what stories get a video treatment? Does data around audience engagement play a role?
6 global social media trends in charts: GlobalWebIndex runs the world’s largest market research study on the digital consumer. What does their earlier research from 2015 tell us?
Contemporary site designs increase page views and information retention: There was a time when news sites were designed to mimic the newspaper that had born them, lest we forget, all columns and headers squeezed into the navigation for every real-life section of the print title.
News UK CMO Chris Duncan on turning a subscription into a relationship: The group’s CMO Chris Duncan attributes much of that success to a constant reappraisal of their audience needs and, ultimately, turning the transactional nature of a subscription into something more akin to a relationship.
Where will UK publishers see their ad revenue coming from in 2016?: The figures from the AA/Warc speak to a publishing environment for the foreseeable future that is particularly hazardous for legacy publishers – one that doesn’t support their new business models to the extent they’d like, while still sapping the life out of their old revenue generating methods.
Why local publishers are well-placed to become service providers: Regional publishers rely for their survival on the local communities which their journalism served.
Why are leading digital news providers embracing native advertising?: Why are leading digital news providers embracing native advertising?
What do the Guardian’s 2015 results tell us about its ongoing transformation?: Ultimately, what the Guardian Media Group’s 2015 results demonstrate is a media company still in the midst of a transition.
We’ve been reading…
YouTube creates stars, but can it keep them?: The WSJ reports on YouTube’s latest attempts to fend off Facebook.
Twitter judges tweeted jokes copyrightable: In a move likely to reduce the average number of daily tweets by half, Twitter’s copyright policy allows for claims against joke thieves.
Gawker’s future – a conversation with Nick Denton: Ravi Somaiya for the NYT on Nick Gawker’s likely future.
Ads for podcasts test the line between story and sponsor: Dino Grandoni for the NYT on the lack of regulation of the advertisements on podcasts.
Anti-NYC hacker takes New York Magazine offline: A self-described hacker has taken down New York Magazine.
How Bloomberg monetizes readers who arrive from social media: Lucia Moses for Digiday on how Bloomberg is capitalising on social referrals.
Snapchat tweak boosts traffic for publishers: Lucia Moses for Digiday on how Snapchat’s redesign boosts performance of publishers’ content on its Discover platform.
Ad-blocking: In need of a creative solution: Kevin Conroy for AdAge on why publishers and advertisers should focus on treating the sickness rather than the symptoms.
Hackers take down New York magazine’s website: Keith Collins and Zachary M. Seward for Quartz on the hackers claiming credit for New York magazine’s takedown.
NBCUniversal is close to a deal to invest $250 million in BuzzFeed: Re/code’s Kara Swisher and Peter Kafka on the deal that would see BuzzFeed valued at $1.5 billion.
Study shows the effects of the ‘Google tax’ on Spanish publishers: Mike Masnick for Techdirt on a study that shows the damage caused by the Google tax.
The New York Times built a robot to help make article tagging easier: Justin Ellis for Nieman Lab on the new tool from the Times R&D lab.