Welcome to TheMediaBriefing’s round-up of the most important news and analysis from around the world, for the week ending July 5th.

Original analysis

How America watches TV: 8 trends to be aware of: Technology is rapidly changing what TV we watch and how we watch. Here’s the lowdown on some key current behaviours.

The US and UK TV markets: the differences and why they’re important: Late last year, HBO and CBS in the US announced web streaming services that sent the US trade press into paroxysms of ‘cord-cutting’ hyperbole. ‘HBO Go’ and ‘CBS All Access’ were feted as marking ‘the end of TV’.

3 smart ways to organise your video operation: How is your publishing organisation choosing what stories get a video treatment? Does data around audience engagement play a role?

6 global social media trends in charts: GlobalWebIndex runs the world’s largest market research study on the digital consumer. What does their earlier research from 2015 tell us?

Contemporary site designs increase page views and information retention: There was a time when news sites were designed to mimic the newspaper that had born them, lest we forget, all columns and headers squeezed into the navigation for every real-life section of the print title.

News UK CMO Chris Duncan on turning a subscription into a relationship: The group’s CMO Chris Duncan attributes much of that success to a constant reappraisal of their audience needs and, ultimately, turning the transactional nature of a subscription into something more akin to a relationship.

Where will UK publishers see their ad revenue coming from in 2016?: The figures from the AA/Warc speak to a publishing environment for the foreseeable future that is particularly hazardous for legacy publishers – one that doesn’t support their new business models to the extent they’d like, while still sapping the life out of their old revenue generating methods.

Why local publishers are well-placed to become service providers: Regional publishers rely for their survival on the local communities which their journalism served.

Why are leading digital news providers embracing native advertising?: Why are leading digital news providers embracing native advertising?

What do the Guardian’s 2015 results tell us about its ongoing transformation?: Ultimately, what the Guardian Media Group’s 2015 results demonstrate is a media company still in the midst of a transition.

We’ve been reading…

YouTube creates stars, but can it keep them?: The WSJ reports on YouTube’s latest attempts to fend off Facebook. 

Twitter judges tweeted jokes copyrightableIn a move likely to reduce the average number of daily tweets by half, Twitter’s copyright policy allows for claims against joke thieves. 

Gawker’s future – a conversation with Nick DentonRavi Somaiya for the NYT on Nick Gawker’s likely future.

Ads for podcasts test the line between story and sponsorDino Grandoni for the NYT on the lack of regulation of the advertisements on podcasts. 

Anti-NYC hacker takes New York Magazine offlineA self-described hacker has taken down New York Magazine. 

How Bloomberg monetizes readers who arrive from social mediaLucia Moses for Digiday on how Bloomberg is capitalising on social referrals.

Snapchat tweak boosts traffic for publishersLucia Moses for Digiday on how Snapchat’s redesign boosts performance of publishers’ content on its Discover platform. 

Ad-blocking: In need of a creative solutionKevin Conroy for AdAge on why publishers and advertisers should focus on treating the sickness rather than the symptoms. 

Hackers take down New York magazine’s websiteKeith Collins and Zachary M. Seward for Quartz on the hackers claiming credit for New York magazine’s takedown.

NBCUniversal is close to a deal to invest $250 million in BuzzFeedRe/code’s Kara Swisher and Peter Kafka on the deal that would see BuzzFeed valued at $1.5 billion.

Study shows the effects of the ‘Google tax’ on Spanish publishersMike Masnick for Techdirt on a study that shows the damage caused by the Google tax. 

The New York Times built a robot to help make article tagging easierJustin Ellis for Nieman Lab on the new tool from the Times R&D lab.