Welcome to TheMediaBriefing’s round-up of the most important news and analysis from around the world, for the week ending August 9th.

Original Analysis

8 revealing media numbers from July 2015: I’ve collected together 8 of the most illuminating stats from the past month, from surveys, company results and more, to show specific examples of how people and companies are changing. 

Trinity Mirror’s growing need for digital diversification: It makes sense that Trinity Mirror should be looking for other ways to monetise its digital content, in order to hasten the tipping point’s arrival.

How the US uses mobile: A 2014 report by the marketing agency Tecmark surveyed 2,000 smartphone users and found most check their phone 221 times a day.

Are digital newsstands slowing the circulation declines of consumer magazines?: Is it possible that the growth in readership on digital newsstands like Readly is buying some publishers a small amount of extra time to figure out how they can survive in a digital world?

The 7 business drivers which will shape the future of Augmented and Virtual Reality: What are the critical success factors, technology and business drivers which could enable AR/VR to become a $150 billion market by 2020?

6 Global Social Media Trends in charts: GlobalWebIndex runs the world’s largest market research study on the digital consumer. What does their earlier research from 2015 tell us?

The secret sauce of Slack’s branded podcast: A messaging app for teams might seem to have little in common with podcasting. But Slack joins a growing group of non-media companies creating their own content to reinforce their brand appeal.

We live in the age of mobile: Four key findings from the Ofcom Communications Market Report: The findings of the 2015 Ofcom Communications Market Report make the extent to which it is a mobile-dominated world plain.

Our videos

Our top five most watched videos of 2015 (so far): Here are our best performing of the videos from the first half of 2015, collected for you in one place. Enjoy!

We’ve been reading…

American Journalism Review to cease publicationThe invaluable resource for journalists is to cease publishing original content.

How the BBC is using WhatsApp to boost engagementWAN-IFRA sum up a talk from the BBC World Service’s mobile editor Trushar Barot.

Why streaming music services needs to be more open about revenue sharing: David Byrne for the NYT on the revenue sharing situation at Pandora and Spotify.

Is Vox Media ‘the modern day Condé Nast’?: Lucia Moses for Digiday on Vox Media’s latest investment, and the reasons behind it.

An interview with the editor-in-chief of ClickHoleAna Marie Cox for the NYT interviewsClickHole‘s Jermaine Affonso on the success of the Onion spin-off (and top ten funniest website).

This is how Facebook will monetise MessengerWeRSM takes a look at Facebook’s now-separate messaging platform.

Inside the failure of Google+Mashable UK examine the life of Google+, its raison d’etre and why it ultimately failed.

12 hard truths about mobile mediaCory Bergman of the Mobile Media Memo presents a look at the issues facing publishing looking to monetise mobile.

Theft, lies and Facebook videoAfter allegations of copyright infringement on videos posted to Facebook, a product manager for the social giant took to Medium to explain Facebook’s position…

…while there’s a growing acknowledgement Facebook’s videos have a ‘view problem’Sahil Patel for Digiday on why YouTube can still rightfully claim to be a safer space for video producers and advertisers.

BBC Worldwide in VOD pact with India’s Tata SkyBBC Worldwide is launching its first VOD proposition in India.

NYT plans to make its mobile ads more nativeTim Petersen for AdAge on the venerable brand’s efforts to make its mobile ads less interruptive.

TV networks are stuffing more and more ads into the commercial breaksLara O’Reilly for Business Insider on the ‘desperate’ measures being taken by TV networks.

Round forty-eight of the BuzzFeed v Gawker fight is underwayBuzzFeed published a ‘weird form of native advertising‘ on US presidential candidate Bobby Jindal, causing Gawker to call them ‘whores’ for their behaviour.

NYT profits rise on cost cuts and digital growth (requires log-in)Chelsey Dulaney for WSJ on the NYT’s digital subscription revenue and digital advertising sales growth.

Is the Washington Post closing in on the NYT?PoliticoMedia’s Ken Doctor takes a gander at the respective states of WaPo and the NYT.Snapchat’s news experiment is working—for nowDamaris Colhoun for Columbia Journalism Review argues that Snapchat Discover is actually working…